[By Rauglothgor (own work), via Wikimedia Commons]

Cold Cash

3 marketing lessons we can learn from the ALS #IceBucketChallenge

Last summer, the ALS #IceBucketChallenge provided some of the coldest warm-fuzzies imaginable. If you’re part of nonprofit that relies on charitable giving watching these videos, you’ve probably started to pensively rub your chin, wondering if and how you could get something like this to work for you.

Sep 10, 2014 Melissa Sorcic
Todo un Poco co-owner Marie Mertz is an art lover and collector. All of the restaurant’s paintings are original works she commissioned.

A Little Bit of Everything

Delightful global fusion in a faceless Elk Grove bistro

Todo un poco means “a little bit of everything,” and that’s exactly how co-owner Marie Mertz describes her strategy. She runs the bistro’s operations, cooks, builds menus, chooses the daily specials, buys fresh produce, trains staff, handles community relations and hand-selects her wines. She’s proud of being in business for so many years, but “who’s counting when you’re having fun?” she says.

Sep 9, 2014 Laura Coyne Steel

How Does Your Desk Chair Measure Up?

If you work at a desk, chances are you spend the majority of your day seated at its accompanying chair. There are alternatives available—including treadmills, exercise balls and kneeling chairs all designed for the desk-bound worker. But if that’s too avant gard for you (or your office), here’s a few things to consider when looking for a chair that won’t send you home hunched over and craving the fetal position. Then, tell us how you really feel. 

Sep 8, 2014 Allison Joy

Design Thinking

Acuity with Kris Barkley

Kris Barkley, the Design Director at Dreyfuss & Blackford Architects and president of the American Institute for Architects Central Valley, sat down with Comstock’s Editor in Chief Christine Calvin to talk about digital fabrication, biomimicry, the industry landscape for up-and-coming architects and, of course, next months’s Experience Architecture Week. 

Sep 5, 2014 Christine Calvin

Creative Spacing

4 factors to consider

VSP wanted The Shop in Midtown to be flexible, buildable and breakable, a learning space and a prototype in itself (form following function). With that in mind, architects put wheels on the tables and on corrugated cardboard walls to make everything portable and adaptable.

Sep 3, 2014 Russell Nichols
(shutterstock)

Get Creative

Improve your business by thinking like a designer

Thomas Edison is most often credited with inventing a thing, the light bulb. But if you really take a look at what Edison did, you’ll see he was able to envision not only the technology, but also how people would use it and why they would benefit from its use. What he actually created was a product with a fully realized marketplace. Edison’s approach was an early example of a concept that has since been dubbed “design thinking” — a creative manner of problem-solving that places the user at the center of the experience.

Sep 1, 2014 Christine Calvin
(shutterstock)

Working Holiday

How to take a vacation without anyone knowing

The reality is that independent workers don’t get paid vacations, and often don’t have the option to not work. But that shouldn’t come at the cost of leisure—it just means getting a bit more creative with the ever-elusive work-life balance. So, how do you take a trip without anyone knowing?

Aug 29, 2014 Janna Maron