Sightings & Happenings Around Town

(Zuza Hicks)

MTV Marketing

Win with gen Xers by acknowledging to their skepticism

I recently asked a gen-X friend of mine to give me her take on generational communications in the U.S. today. Her response was perfect: “In the words of MTV’s cultural phenomenon The Real World, it’s ‘The true story of seven strangers, picked to live in a house, work together and have their lives taped, to find out what happens when people stop being polite — and start getting real.’”

Sep 25, 2014 Gordon Fowler
(shutterstock)

Light Accordingly

Cost-effective lighting is good for owners and tenants

Depending on the type of business you operate, lighting can account for 20 to 50 percent of electricity consumption. This means significant cost savings can be achieved with energy-efficiency upgrades, and due to continually improving equipment, lighting usually provides the highest return on investment of major updates.

Sep 24, 2014
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Hidden Benefits

How an online MBA prepares students for today's workplace

Students who have opted for an online MBA instead of a traditional on-campus program often come into jobs better prepared for the challenges of remote work. If you’re skeptical of online college degrees, here are nine areas in which remote learning might give you an edge in the brave new world of the solo office.

Sep 18, 2014 Steven Yoder
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Growth and Prosperity

UC Davis is the keystone to the Capital Region’s economic success

In civic and business circles, we often hear the lament that Sacramento has never been a corporate headquarters. Many believe this hampers our ability to fully prosper and grow. But, in addition to the attractive traits Sacramento does possess, it has a powerful economic catalyst in its backyard: a top-10 public research university that can be the lifeblood of a stronger, deeper and more resilient regional economy.

Sep 18, 2014 Linda Katehi