Jessie Svozil uses glass cleaner and a cloth rag to wipe down the “Golden Teal Chandelier” in the lobby of the Crocker Art Museum. It’s important to always keep the artwork looking good: Dale Chihuly’s 2014 blown-glass sculpture is translucent, with colors representing Sacramento’s rivers and mining history.
Rachel Smith, the head mermaid at the Dive Bar on K Street in downtown Sacramento, prepares to enter the aquarium for a performance.
The oldest members of gen Z (born in 1996) are now graduating college, flooding offices across America with their cheery, five-screen-watching, can-do spirit.
In some ways they might already be an economic force. A 2014 study from the ad agency Sparks and Honey estimates that the average gen Z receives $16.90 per week in allowance alone, which tallies to an annual $44 billion in spending power. So who are these kids, anyway?
Verizon Communications will test faster fifth-generation mobile broadband service in 11 markets in the first half of this year as the nation’s largest wireless carrier tries to take the lead in the 5G race.
Debi Hammond, the founder and CEO of Merlot Marketing in Sacramento, gives her insight into the marketing industry. For more from Hammond, check out “Dialing Up,” in our March issue. Sign up for our newsletter and we’ll email you when it’s available online.
Elections matter. The people have spoken. And marijuana — more appropriately known by the less pejorative label, cannabis — is now legal for adults in eight states, including California, and for those with medical needs in 28 states. That means the majority of Americans now live in states where cannabis is legal in some form.
Rogers has hung up her fork and picked up a grocery basket. She will be Nugget Markets’ first director of marketing and communications, serving stores in 12 cities in the Northern California region.
When you gather a group of people interested in bettering their neighborhood, I am pretty confident good things will come your way. While most neighbors are interested in preventing crime, some are interested in clean public bathrooms or more street lighting. All of these personal agendas make for a diverse to-do list. When it becomes personal, the vested interest grows stronger within the group.
So how does one go from making claims as a 5-year-old, to stumbling onto a trend, to becoming a mobile boutique owner that sells jewelry, gifts and home goods?