Banking on content marketing
Community banks embrace new marketing strategies to supplement traditional advertising
Having just begun using social media in 2012, Safe Credit Union is relatively new to content marketing. But it hasn’t taken long for the company to discover the benefits of engaging online with its customers and potential consumers. By providing original, valuable, web-based content, Safe has been
Community banks boost services to retain retirement-bound clients
Robert Fay likes to tell the story of a client whose father worked with his grandmother long ago. She mentioned her plan to move her money to an investment firm. “I told her, ‘You should talk to me.’ After we had gone through all that [our bank could] do, I said, ‘Dorothy, you know I’m going to do
Merge or Purge
Community banks contemplate consolidation as regulatory costs grow
Banks throughout the country are putting new practices in place to comply with an onset of new federal regulations prompted by the 2010 Dodd-Frank Wall Street Reform and Consumer Protection Act and other post-meltdown rule changes. Those expensive efforts are sparking major changes and
Unspoken behaviors can have a big impact on negotiations
Women’s natural tendencies to nurture could be contributing to their downfall in the workplace, particularly when it comes to negotiating. But simply acting more masculine isn’t the answer, according to the experts.
One explanation, however, might be found in a phenomenon researchers have coined “
5 ways to keep your company out of the bargain basement
Economic revival is giving some company owners hope that it may finally be a good time to sell their business. But without an exit strategy or some advance planning, those owners may be in for some sticker shock.
More than half of America’s business owners don’t have a succession plan in place,
A mission statement for your money could save millions
Michelle Christison knows what successful family communication looks like when it comes to wealth transfer issues. A potential client approached her with a problem — she had money she didn’t need. The woman had inherited $2.5 million when her parents died, but she already had a healthy income of
Acuity with Rodney Brown
Since 2007, Rodney Brown, 65, has served as the president and CEO of the California Bankers Association, which represents the majority of banks doing business in California. In this role, Brown leads the state and federal legislative, regulatory and judicial advocacy efforts of the association.
Life among the ranks of the unbanked
Two hundred, four hundred … twenty, forty, sixty, eighty, five hundred …
As the young woman behind the glass divider counts out the entirety of my paycheck, I can’t help but think of how measly it looks before I stuff it in my wallet.
Though I’m not in a particularly rough neighborhood, I hope I’