In some ways they might already be an economic force. A 2014 study from the ad agency Sparks and Honey estimates that the average gen Z receives $16.90 per week in allowance alone, which tallies to an annual $44 billion in spending power. So who are these kids, anyway?
Debi Hammond, the founder and CEO of Merlot Marketing in Sacramento, gives her insight into the marketing industry. For more from Hammond, check out “Dialing Up,” in our March issue. Sign up for our newsletter and we’ll email you when it’s available online.
Lampkin recently accepted a new position as the vice president of restaurant operations at Oak Park Brewing Company. We sat down with Lampkin to see what motivated her to make the move.
Nehemiah Corp., a social enterprise nonprofit that has spent two decades developing programs that help low-income people afford homes, is winding down most of its operations, the company has announced.
Jason Poole accidentally came across what would become his next career by way of a national contest. Poole submitted a Bloody Mary recipe, and before he knew it he was making his way to New York City as a finalist for the 2012 Absolut Best Bloody Mary in America contest.
Rewarding customer loyalty is a great way to build a community and encourage repeat business, but too often client rewards are an afterthought that ruin the goodwill you’re trying to build.
Roseville City Manager Rob Jensen oversees the Capital Region’s only full-service city, a task that comes with managing a $500 million budget, 15 departments and over 1,200 employees. We sat down with him to talk about the challenges and opportunities facing one of the area’s fastest-growing cities.
This is the new age of advertising, a digital world dominated by big data, controlled by those who know how to handle it. New technology, such as mobile devices and smart speakers, has opened the door for advertisers to track everything from customer locations to spending habits.
What is it about New Year’s and resolutions? They go together like peanut butter and jelly, but while it may be easy to make resolutions galore, keeping even one is much harder. Entrepreneurs setting 2017 goals will likely think about better marketing campaigns, adding more loyal customers, providing excellent service to clients and keeping a great reputation in the market.
Our whole team at Comstock’s is grateful for the past year of growth in our web users, paid subscribers and retail sales. We want to thank long-time readers for your continued support, and our new ones for helping us grow and evolve. You continue to show us that our message has teeth, and you drive us to always seek to do better
Earlier this year, I was booking an appointment with a company I’d frequented for the past eight years when the receptionist informed me that their rates were changing — increasing by 25 percent, effective end of the week.
Success in business often involves lacing up one’s shoes and hitting the ground running. In his memoir released earlier this year, Nike founder Phil Knight explores how his deep obsession with athletic footwear evolved into arguably the most highly-recognized sports brand in history.
California’s regulator that played a key role in busting Volkswagen AG for cheating on emissions tests laid out a detailed list of options for how the automaker will have to spend $800 million toward advancing cars that don’t pollute the air.
To understand the definition of going viral, let’s borrow a phrase from former U.S. Supreme Court Associate Justice Potter Stewart: You’ll know it when you see it
Kurt Spataro has shopped at the Sacramento Natural Foods Co-Op in three different locations since the 1980s, but he sees “a lot of new things to discover” at the co-op’s bigger and brighter new home at 2820 R St.
When money grows tight in a town like Sacramento, nonprofits must get creative to stay afloat. This is particularly true for the performing arts. But the region’s creative nonprofits have risen to the challenge in recent years, finding innovative means to engage the community and fill both seats and coffers.
In those early days of Disneyland, Walt hired Van France to establish Disney University and hire and train the “cast” (employees) that would bring the theme park to life. France reinvented the training and development of employees with his carefully crafted Four Keys (now more commonly known as Crystal Clear Priorities, aka CCPs).
The word “family” can encompass a lot of different things. Sometimes it refers to the people you’re related to. Sometimes it means the people you care about. Overarchingly, those whom you count as your “family” tend to be the people you spend a lot of time with.
Historic business names will go up in lights at the Golden 1 Center food court with the installation of six original neon signs for Shakey’s Pizza Parlor, Tower Records, Coronet Portraits, Franke’s Drugs, Newbert Hardware and Sleeper Stamps & Stationery.
Is 14 too young to get into coffee? It wasn’t for Randall Echevarria. He grew up in Crescent City on the California/Oregon border, and the small town’s first coffee shop gave him his very first job. He started as a barista and moved up in the ranks over four years, his favorite part being the beverage development. Turns out, this high school gig was just warm-up.