A Slow-Growth Splash

Authenticity proves key in the growth of Amador County — California’s most approachable wine scene

Many wish their favorite places in California were deeply-held secrets. But there’s the hope that, given a little perspective, our current secrets can develop in a way that maintains the original character we fell in love with, without succumbing to the broad appeal forced by faceless investment. Right now, in Amador County, the Shenandoah Valley is at that postcard moment.

Jun 7, 2016 Tyler Forvé
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Don’t Wait to Create Social Media Guidelines

One misstep can spell disaster for your business

Social media is like quicksand. From afar it looks innocent, but one misstep posting the wrong image or making an improper comment can sink your reputation faster than you thought possible. Additionally, while social media can be a powerful tool to reach clients, get media attention and share promotions with your audience, managing it all can be time consuming.

Jun 7, 2016 Kelly Azevedo
From left: Rayna Pearson, Myla Ramos and Heather Kocina cofounded SearchPros Solutions in Sacramento in 2005. (Photography courtesy of SearchPros Solutions)

Professional Matchmakers

SearchPros Solutions achieves big small-business success

Local small business SearchPros Solutions is already having quite the year — they are one of seven regional finalists for the U.S. Chamber of Commerce DREAM BIG Small Business of the Year Award, a finalist for the Ernst and Young Entrepreneur of the Year Northern California Award and a recipient of the Sacramento Business Journal Small Business of the Year Award, among other notable achievements.

May 26, 2016 Cherise Henry
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Social Dining

Social media engagement is key to culinary success

It’s no news flash that chefs, just like everyone, can help construct reputations and build followings through social media. But many Sacramento chefs say that, given the competition in the restaurant business, and the number of bloggers, tweeters and Yelpers commenting on food, chefs can’t afford not to have a notable online presence.

Mar 2, 2016 Rick Kushman

How an Expensive Suit Can Make You Better at Your Job

A recent study conducted by researchers at Notre Dame, the University of Kentucky, and Penn State found that using brand- name gear can provide a noticeable placebo effect that could boost performance. In other words: If you’ve ever felt like you give better presentation when wearing an expensive designer suit, it might not be your imagination.

Feb 19, 2016 Seth Porges

Getting it Right, Right Away

Without a clear onboarding process, you risk losing new business

Sales and marketing can feel like a never ending marathon — as soon as you reach the finish line with one lead, there’s another sale to close. Even when all your hard work results in new sales, many businesses fumble when they pass the baton to engaging and welcoming the new client. The lack of a solid onboarding strategy can result in a rocky start to your relationship with clients, increased requests for refunds and decreased confidence in your business.

Jan 29, 2016 Kelly Azevedo
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Your Brand Needs a User Manual

Here’s a list of chapters to include

If brand is more than a logo, why are most brand books little more than a style guide? A style guide isn’t going to empower your employees to deliver on your brand’s promise, guard your brand’s differentiators, or make everyday decisions in line with your brand strategy.

Jan 19, 2016 MaryJayne Zemer