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Social Dining

Social media engagement is key to culinary success

It’s no news flash that chefs, just like everyone, can help construct reputations and build followings through social media. But many Sacramento chefs say that, given the competition in the restaurant business, and the number of bloggers, tweeters and Yelpers commenting on food, chefs can’t afford not to have a notable online presence.

Mar 2, 2016 Rick Kushman

How an Expensive Suit Can Make You Better at Your Job

A recent study conducted by researchers at Notre Dame, the University of Kentucky, and Penn State found that using brand- name gear can provide a noticeable placebo effect that could boost performance. In other words: If you’ve ever felt like you give better presentation when wearing an expensive designer suit, it might not be your imagination.

Feb 19, 2016 Seth Porges

Getting it Right, Right Away

Without a clear onboarding process, you risk losing new business

Sales and marketing can feel like a never ending marathon — as soon as you reach the finish line with one lead, there’s another sale to close. Even when all your hard work results in new sales, many businesses fumble when they pass the baton to engaging and welcoming the new client. The lack of a solid onboarding strategy can result in a rocky start to your relationship with clients, increased requests for refunds and decreased confidence in your business.

Jan 29, 2016 Kelly Azevedo
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Your Brand Needs a User Manual

Here’s a list of chapters to include

If brand is more than a logo, why are most brand books little more than a style guide? A style guide isn’t going to empower your employees to deliver on your brand’s promise, guard your brand’s differentiators, or make everyday decisions in line with your brand strategy.

Jan 19, 2016 MaryJayne Zemer
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A Cup of Cheer

Starbucks transcends hokey marketing tactics with its controversial 2015 holiday cup

It’s no secret Starbucks’ holiday cuptroversy has created a lot of extra buzz for them this season. By removing the ‘“symbols of the season,” the coffee giant is being accused of going overboard to be politically correct. This new, bold design ignited an overblown conspiracy theory that got the internet chattering. But instead of mourning the loss of kitschy graphics, we are applauding Starbucks on their brand’s success.

Dec 17, 2015 Rebecca Plumb & Meghan Phillips

‘Tis the Season to Support Small Business

A year after opening, Display: California rings in the ‘HollaDays’ once again

One year ago, the husband-and-wife team of Roshaun and Maritza Davis opened their Display: California pop-up retail store, selling holiday gifts from about 30 artists in the Sacramento area. They called it, “The HollaDays.” The “HollaDays” are back at the shop’s location on 34th Street and Broadway in Sacramento’s Oak Park neighborhood. But Display isn’t simply a seasonal gift shop. 

Dec 16, 2015 Joan Cusick

So, You Want To Be the Next Big Thing?

5 tips for launching a successful product

Sometimes, a real no-brainer, problem-solver of a product can crash and burn spectacularly upon entering the market. This isn’t limited to the Pepsi Clears of the world, where sheer ridiculousness doomed the idea from the start: According to Nielsen data, 85 percent of new consumer packaged goods will fail within two years. Marketing snafus, bad luck and timing aside, pitfalls in the process of product design are often to blame. Catching oneself before blundering into them takes a conscious effort, as several local designers and makers illustrate.

Dec 8, 2015 Andy Galloway

Show Them That You Care

10 ways to let your clients know you appreciate them

Of course we care about our clients, but are they feelin’ it? You may think you are doing a great job of appreciating clients, but consider this disconnect: According to a Harvard Management Update generated by Bain and Co., 80 percent of companies believe they deliver a superior customer experience, but only 8 percent of their customers agree. Obviously, it’s time to consider some appreciation tactics. 

Nov 23, 2015 Gordon Fowler

The Marvelous Mentor

Chris Johnson’s massive success affords next-gen business leaders the opportunity to grow

In the coming months, Chris Johnson will ask a lot of his employees, whose average age is just 24 years old. He expects to do $30 million in retail sales this third year of manufacturing, recently signed a powerful licensing deal with Disney’s Marvel, and plans to expand from the four products currently on shelves to more than 100 next year. But Johnson’s hiring strategy emphasizes passion over experience, something he says his team has in spades.

Nov 17, 2015 Andy Galloway