For eons, the construction and government sectors drove Sacramento’s economic engine. You either worked in one of these two areas or you knew someone who did. It was that simple. Remember 2005?
Some of social media’s best qualities are also the very elements that contribute to its complexity: It is immediate, constantly updated, flexible and inclusive. Connecting with audiences in real-time is great — so long as you have the ability to monitor and respond in real time.
So-called expert consultants abound, but Alan Weiss’ Million Dollar Consulting: A Professional Guide To Building A Practice offers what many other how-tos don’t: modern, actionable tools for building a highly profitable enterprise.
Every service business has had one: the dreaded problem client. These clients seem to bring more trouble than their business is worth, and dealing with them can quickly become a time sink. When dealing with a problem child, you need to implement solutions and be prepared to sever the relationship if those solutions don’t pan out. Here’s how:
From your customer service representatives to your sales team, your staff’s day-to-day decisions on the job quite literally make or break your brand experience. Which means, at the end of the day, your brand is only as strong as the crew you’re letting run the ship. So how do you hire a cultural fit?
When car accident totaled Pedro Avila’s beloved ‘87 Volkswagen Cabriolet, he found himself desperate for money to repair the damage. A transportation industry veteran, Avila came up with Road Finch: eco-friendly and interactive marketing — by bicycle.
Every company’s brand collateral begins with the best intentions. There’s usually a business card, maybe some letterhead and envelopes, possibly a brochure. Then it all just gets away from you until one day you find yourself standing in your office’s storage room staring at boxes of mismatched promotional items. Before this spins into a business identity crisis, take charge and detox your branding collateral.
Once upon a time, a quarter- century ago, mischievous twins David and Phil Ogilvie and their friend Tom Merwin played on their family farms in bucolic Clarksburg. Time and circumstance eventually led all three back to the family farms and, in March of 2014, they decided to do together what all three had dreamed of separately: open a winery.
Old or poorly planned content can render your website ineffective and obsolete. Here’s how to flush it out.
A well-organized focus group provides feedback you can use to create a strategy to move forward, build on what’s working well, remove obstacles and finally articulate a clear and concise elevator pitch for your brand. Here’s how to conduct one:
All too often, companies fall into bad habits and need a systematic reset of their marketing program in a way that is manageable and sustainable in the long-term. They need to do away with bad habits and increase the good. So where should you begin?
In our current era of the startup, responding to disruptive innovation has become a new and often harsh reality. When disruptive innovations and emerging trends radically shift your market and throw you off your game, how do you respond?
These local businesses take teamwork to the next level with bold colors and innovative designs that inspire creativity and collaboration. Show us your company’s collaborative space for a chance to take over our Instagram account!
Ask Andy Paul or Ana Manzano about launching their businesses and they’ll answer with smiles. The two previous winners of the Downtown Sacramento Partnership’s Calling All Dreamers contest have gone on to successfully launch their dream companies, including brick-and-mortar storefronts that will serve as milestones in the revitalization of downtown’s shopping corridors.
Investing in your community is about more than just doing what’s right; it’s smart for your business’s future — and its bottom line.
What turned Ship Your Enemies Glitter, an angry glitter brand, into an overnight sensation? It was different.
Thinking about progressive company cultures probably brings to mind businesses like Google, Twitter, Facebook — companies with free snacks and bean bag chairs. But it’s not the toys and perks that create these cultures. Collaborative-style seating and ping pong tables are the side effects, rather than the catalysts, of enviable and innovative company cultures.
While it may be tempting to wait until next year to tally up the cards and gifts you’ll need to send clients at the end of 2015, there are ways to show your supporters that you appreciate them year round. Here’s how to develop a year-round strategy without additional headaches.
Coworking spaces in Sacramento have evolved from simple work spaces reminiscent of coffee houses to communities that offer classes, art galleries and networking events. In January, Outlet Coworking, a new coworking space at 2110 K St., will open to meet the growing demand for such spaces and services.
What images does Silicon Valley conjure? Google, Apple, Facebook, and on and on? Mainstays of the world’s hub of technology and innovation? Did a glimpse of Stockton appear in that mix? If the San Joaquin Partnership’s campaign to rebrand the area as Greater Silicon Valley works out, it soon will.