Cleaning Up the Paper Trail

How to ditch marketing materials that don’t match your brand.

Every company’s brand collateral begins with the best intentions. There’s usually a business card, maybe some letterhead and envelopes, possibly a brochure. Then it all just gets away from you until one day you find yourself standing in your office’s storage room staring at boxes of mismatched promotional items. Before this spins into a business identity crisis, take charge and detox your branding collateral.

Jun 11, 2015 Gordon Fowler
Basketball court at Big Hairy Dog

Collaborative Spaces

5 companies that work together in style

These local businesses take teamwork to the next level with bold colors and innovative designs that inspire creativity and collaboration. Show us your company’s collaborative space for a chance to take over our Instagram account! 

Apr 17, 2015 Andy Galloway

From Dreamers to Movers and Shakers

Past winners of Calling All Dreamers still going strong

Ask Andy Paul or Ana Manzano about launching their businesses and they’ll answer with smiles. The two previous winners of the Downtown Sacramento Partnership’s Calling All Dreamers contest have gone on to successfully launch their dream companies, including brick-and-mortar storefronts that will serve as milestones in the revitalization of downtown’s shopping corridors.

Apr 15, 2015 Andy Galloway

Past the Ping Pong Tables

Your internal brand matters more than your office perks

Thinking about progressive company cultures probably brings to mind businesses like Google, Twitter, Facebook — companies with free snacks and bean bag chairs. But it’s not the toys and perks that create these cultures. Collaborative-style seating and ping pong tables are the side effects, rather than the catalysts, of enviable and innovative company cultures.

Feb 9, 2015 MaryJayne Zemer
(Shutterstock)

Spread the Love

True client appreciation requires a year-round strategy

While it may be tempting to wait until next year to tally up the cards and gifts you’ll need to send clients at the end of 2015, there are ways to show your supporters that you appreciate them year round. Here’s how to develop a year-round strategy without additional headaches.

Jan 29, 2015 Kelly Azevedo