Old or poorly planned content can render your website ineffective and obsolete. Here’s how to flush it out.
A well-organized focus group provides feedback you can use to create a strategy to move forward, build on what’s working well, remove obstacles and finally articulate a clear and concise elevator pitch for your brand. Here’s how to conduct one:
All too often, companies fall into bad habits and need a systematic reset of their marketing program in a way that is manageable and sustainable in the long-term. They need to do away with bad habits and increase the good. So where should you begin?
In our current era of the startup, responding to disruptive innovation has become a new and often harsh reality. When disruptive innovations and emerging trends radically shift your market and throw you off your game, how do you respond?
These local businesses take teamwork to the next level with bold colors and innovative designs that inspire creativity and collaboration. Show us your company’s collaborative space for a chance to take over our Instagram account!
Ask Andy Paul or Ana Manzano about launching their businesses and they’ll answer with smiles. The two previous winners of the Downtown Sacramento Partnership’s Calling All Dreamers contest have gone on to successfully launch their dream companies, including brick-and-mortar storefronts that will serve as milestones in the revitalization of downtown’s shopping corridors.
Investing in your community is about more than just doing what’s right; it’s smart for your business’s future — and its bottom line.
What turned Ship Your Enemies Glitter, an angry glitter brand, into an overnight sensation? It was different.
Thinking about progressive company cultures probably brings to mind businesses like Google, Twitter, Facebook — companies with free snacks and bean bag chairs. But it’s not the toys and perks that create these cultures. Collaborative-style seating and ping pong tables are the side effects, rather than the catalysts, of enviable and innovative company cultures.
While it may be tempting to wait until next year to tally up the cards and gifts you’ll need to send clients at the end of 2015, there are ways to show your supporters that you appreciate them year round. Here’s how to develop a year-round strategy without additional headaches.
Coworking spaces in Sacramento have evolved from simple work spaces reminiscent of coffee houses to communities that offer classes, art galleries and networking events. In January, Outlet Coworking, a new coworking space at 2110 K St., will open to meet the growing demand for such spaces and services.
What images does Silicon Valley conjure? Google, Apple, Facebook, and on and on? Mainstays of the world’s hub of technology and innovation? Did a glimpse of Stockton appear in that mix? If the San Joaquin Partnership’s campaign to rebrand the area as Greater Silicon Valley works out, it soon will.
If you want to increase your earning power as an independent worker, it’s time to get creative about alternative revenue streams. If you have an expertise that people pay for when they hire you, there are other ways you can capitalize on that expertise. Here are some ideas:
Sometimes the best way to stand out is to stick to the basics and nail them. Before cooking up an elaborate six-part blog post series complete with diagrams, infographics, and a really neat flowchart on how to choose the best frozen turkey for your teen driver, take a step back and resolve to start small. The following ideas will help get you started:
At the crush pad of a custom-built winery, the 6-foot-4 winemaker in tie-dye socks shuts off the forklift, realizing he missed a call.
“I didn’t hear my phone ring,” says Layne Montgomery, 55, general manager and founding partner of m2 Vintners Inc. in Acampo.
“It’s harvest,” jests one of his volunteers. “Who has time for a phone?”
It’s easy to put off worrying about gen Z, the up-and-coming youngsters, and instead focus resources on the generations that are most active and influential in today’s economy. But doing so is a mistake.
Recently I had the opportunity to join 100 local business, nonprofit and public sector leaders on a four-day journey to Nashville, Tenn. to discover how this boot-scootin, honky-tonk city is thriving. Nashville has an identity no one can deny, and one this country girl couldn’t get enough of. But, let me tell you, it is so much more than a music town. Nashville is a thriving hub for business and forward thinking.
You may have heard about the “internet slowdown” that happened in September. While the term “slowdown” isn’t accurate because the internet was running at full speed, prominent sites like Netflix, Vimeo and Etsy displayed a symbolic loading symbol to protest recent actions by the Federal Communications Commission to eliminate network neutrality.
Network neutrality is the idea that all data should be treated equally no matter who is sending it. The U.S. government is trying to decide if it’s OK for ISPs to create more lanes, then charge content providers a higher fee for traveling down the fast ones. Here’s why the service providers say this is a good idea:
When it comes to over-hyped marketing and workplace topics, the millennials win hands down. But they are going to change everything, probably for the better, and the rest of us should stop fighting it and get on board. Here’s why: