As part of Comstock's 25th anniversary, and in lieu of a monthly publisher's letter, publisher Winnie Comstock-Carlson is inviting business leaders to present their views on what's shaping and defining the Capital Region.

Calling All Brandoulas

Branding Sacramento is essential to our economic development

Does a community’s brand matter? 

Consider this. A local medical practice recently tried to recruit a dermatologist. After an extensive search, they offered the job to a young, out-of-state doctor — who couldn’t convince his wife to move to Sacramento. “I’m not moving there,” she told him. “It’s boring.” The search started over.

Apr 30, 2014 Christi Black-Davis
(www.istockphoto.com)

14 for ‘14

The essential business metrics you need to track in the new year

New Year’s is the quintessential time for small businesses to make (and keep) resolutions for growth. But achieving your company’s 2014 goals hinges on knowing some important numbers, and many businesses never go beyond their income to identify and track essential metrics. Here are the 14 most important performance measures to track this year.

Oct 31, 2013 Kelly Azevedo
(istockphoto.com)

Eat it Up

Why you should salivate over Sacramento’s farm-to-fork mantra

In October of last year, Sacramento Mayor Kevin Johnson declared Sacramento the “Farm-to-Fork Capital of America,” presenting the city with a long-term opportunity to build a distinct brand identity that could help the region attract and retain citizens, conventions, tourists and entrepreneurs. It’s especially valuable because a strong regional identity gives energy to the economic engines that make cities successful. Anyone needing proof can look directly to Austin, Texas.

Aug 31, 2013 Mike Testa

Branding’s Triple Threat

Get ready for the ride of your life

Starting a new business or looking to maximize your brand’s impact on your bottom line?

While a brand is the foundation of any business, creating that brand can be as scary and exhilarating as any rollercoaster ride – especially as a brand must achieve top marks in three essential categories in order to truly become a branding “triple-threat.”

Mar 31, 2014 Angela Criser
Sean O’Brien, financial adviser, and chair, Metro Edge at Northstar at Tahoe

The Millennial 1%

Affluent YPs are a new breed of consumer

When he’s not jet-setting to Tahiti or hobnobbing with his best friend Tom Cruise*, Sean O’Brien is just a regular guy. He’s 29, single, never pays full price when shopping online and likes to snowboard with friends in Tahoe. 

Jan 1, 2013 Mike Graff

The Company Story

Demystifying the art of branding

Product and company branding is more complex than a logo, a slogan and a catchy marketing campaign. Branding is the way consumers talk about your product or service, how they remember you and how they expect you to behave.

Jun 30, 2012 Nelson Harvey

Family Planning

Strategies for a prosperous succession

When Albert and Frances Lundberg fled the Dust Bowl-ravaged cornfields of Nebraska in 1937 to settle in the greener pastures of the northern Sacramento Valley, they did so with hope for the future.

Apr 30, 2012 Anne Gonzalez

Eat, Sleep & Remodel

Top 5 Capital Region reinventions

The Great Recession has cast a long shadow over the Capital Region. The economy has been static. Recovery has been slow. But in the hard-hit hospitality business, the pause has spurred opportunity for reinvention.

Mar 1, 2012 Josh Brodesky

Tech Appeal

Leveraging social media for a nonprofit cause

Monica Gonzalez recently logged onto the Facebook page of Weave Inc., an organization that treats survivors of domestic and sexual abuse, to post a simple message about how the nonprofit helped her overcome a nightmarish ordeal.

Jan 1, 2012 Allen Young

Target Audience

Niche marketing for small-business growth

When photographer Jill Carmel moved to Sacramento in 2008, she brought a bevy of cameras, a keen eye for composition and her dream of launching a niche business in a new city — a risky move, but passion trumped fear.

Jan 1, 2012 Carol Crenshaw

Bottling a Brand

Morton’s The Steakhouse. Special reservation. Best seat in the house. And a bottle of wine ingloriously named “The Prisoner.” It was a first date, and I may have overdone it trying to impress the woman who would later become my wife.

May 12, 2014 Craig Amazeen

Reel to Real Estate

Today's home sales call for video, social media

To sell a house in today’s market, real estate agents can’t simply shove a sign into the lawn, schedule an open house and expect offers to roll in. Competition is fierce. Increasingly, the agents who are successfully selling homes in this marketplace have embraced high-tech marketing, including videos.

Oct 31, 2011 Samantha Bronson