High-Speed Hiring

How to automate your process from start to finish

In a world with automated bill paying, direct deposits and DVR, you may be thinking “what will they automate next?” If you’re a business owner looking for seasonal help or another employee, then I have good news for you. Automating your hiring process can not only save time and headaches, but it can also help identify the best applicants easier than ever.

Oct 20, 2014 Kelly Azevedo
David Sobon in action

Sold!

David Sobon Auctions pulls serious cash for nonprofits

Cookie dough, chocolate bars, entertainment books and gift wrap — 20 years ago, the Waldorf school David Sobon’s son was attending had students peddling all of these wares, yet they couldn’t fundraise even $10,000 in a given year. Frustrated that these “ridiculously painful fundraisers” were being placed on his child’s shoulders, the then-30-something decided on a whim to host his first live auction — which eventually led him to launch David Sobon Auctions. 

Oct 16, 2014 Karen Wilkinson
(shutterstock)

Tapping into Your LinkedIn Potential

3 do’s and don'ts from a certified professional

When we’re talking about social media, LinkedIn typically takes a backseat to more leisure-friendly platforms like Facebook, Instagram or Twitter. But for professionals, particularly young professionals, that could be a mistake. We asked Catherine Fisher, LinkedIn’s director of corporate communications, for some tips to get the most out of the career-oriented networking site.

Oct 14, 2014 Allison Joy
(Zuza Hicks)

MTV Marketing

Win with gen Xers by acknowledging to their skepticism

I recently asked a gen-X friend of mine to give me her take on generational communications in the U.S. today. Her response was perfect: “In the words of MTV’s cultural phenomenon The Real World, it’s ‘The true story of seven strangers, picked to live in a house, work together and have their lives taped, to find out what happens when people stop being polite — and start getting real.’”

Sep 25, 2014 Gordon Fowler
(shutterstock)

Growth and Prosperity

UC Davis is the keystone to the Capital Region’s economic success

In civic and business circles, we often hear the lament that Sacramento has never been a corporate headquarters. Many believe this hampers our ability to fully prosper and grow. But, in addition to the attractive traits Sacramento does possess, it has a powerful economic catalyst in its backyard: a top-10 public research university that can be the lifeblood of a stronger, deeper and more resilient regional economy.

Sep 18, 2014 Linda Katehi
[By Rauglothgor (own work), via Wikimedia Commons]

Cold Cash

3 marketing lessons we can learn from the ALS #IceBucketChallenge

Last summer, the ALS #IceBucketChallenge provided some of the coldest warm-fuzzies imaginable. If you’re part of nonprofit that relies on charitable giving watching these videos, you’ve probably started to pensively rub your chin, wondering if and how you could get something like this to work for you.

Sep 10, 2014 Melissa Sorcic
(shutterstoçk)

The Snowflake Strategy

To win with boomers, you’ll need individualized marketing

Let’s be honest, few generations were more aptly named than the baby boomers. While the moniker may have risen from a historically specific fertility trend, in many ways it has become a self-fulfilling prophecy. As writer P.J. O’Rourke once described it: “We’re stuck with being forever described as exploding infants.”

Aug 20, 2014 Gordon Fowler
Andrew Cook, assistant manager, Utrecht Art Supplies

Browsers & Shoppers

Retailers check consumers' pulse with social media

As shopkeepers have done for thousands of years, Andrew Cook talks with his customers about what he ought to carry at the Utrecht Art Supplies store on Howe Avenue. The difference is that Cook, Utrecht’s assistant manager, holds the conversations on Facebook. The store had nearly 800 fans as of late November.

Dec 1, 2009 Robert Celaschi
Cache Creek Casino Resort began as a bingo hall but has slowly added amenities, such as this year-old 18-hole championship golf course, in its push to become a destination resort.

Full House

Have casinos reached market saturation in the Capital Region?

Red Hawk Casino opened in December, just weeks after economic woes sent the stock market plunging. The launch of the new venue just off Highway 50 coincided with a sharp drop in gross gaming revenue at Nevada’s Lake Tahoe casinos, and California casinos also felt the sting as gamblers gave Red Hawk a try.

Oct 1, 2009 Adam Weintraub
Amy Mathews, corporate banking manager, Mechanics Bank.

Info Mobile

How smart phones are changing the face of business

Late on a work night, Amy Mathews picked up her ringing BlackBerry to find a frantic customer on the other end. On an airplane nearing departure for Buenos Aires, a woman realized her debit card was on the verge of expiration. She would be out of the country for weeks without an easy way to access cash. Mathews knew she held the solution in her palm. From her BlackBerry, the corporate banking manager at Mechanics Bank fired off a couple emails and got a new debit card ordered in minutes.

Jul 1, 2009 Kyle Monk

Civically Minded

Civics are nine times wealthier than the rest of us, so how can you cash in?

If I wanted my 20-year-old son to join me for a late meal, I’d text him: “Buffet on me.” But I would never ever text my 86-year-old mother with a dinner invitation. For her, there would be a phone call with plenty of formalities and forewarning, a promise of a nice, sit-down establishment and a start time of 4:00 p.m. to take advantage of early bird specials. Why? Because each generation communicates differently.

Jun 30, 2014 Gordon Fowler
As part of Comstock's 25th anniversary, and in lieu of a monthly publisher's letter, publisher Winnie Comstock-Carlson is inviting business leaders to present their views on what's shaping and defining the Capital Region.

Calling All Brandoulas

Branding Sacramento is essential to our economic development

Does a community’s brand matter? 

Consider this. A local medical practice recently tried to recruit a dermatologist. After an extensive search, they offered the job to a young, out-of-state doctor — who couldn’t convince his wife to move to Sacramento. “I’m not moving there,” she told him. “It’s boring.” The search started over.

Apr 30, 2014 Christi Black-Davis
(www.istockphoto.com)

14 for ‘14

The essential business metrics you need to track in the new year

New Year’s is the quintessential time for small businesses to make (and keep) resolutions for growth. But achieving your company’s 2014 goals hinges on knowing some important numbers, and many businesses never go beyond their income to identify and track essential metrics. Here are the 14 most important performance measures to track this year.

Oct 31, 2013 Kelly Azevedo
(istockphoto.com)

Eat it Up

Why you should salivate over Sacramento’s farm-to-fork mantra

In October of last year, Sacramento Mayor Kevin Johnson declared Sacramento the “Farm-to-Fork Capital of America,” presenting the city with a long-term opportunity to build a distinct brand identity that could help the region attract and retain citizens, conventions, tourists and entrepreneurs. It’s especially valuable because a strong regional identity gives energy to the economic engines that make cities successful. Anyone needing proof can look directly to Austin, Texas.

Aug 31, 2013 Mike Testa

Branding’s Triple Threat

Get ready for the ride of your life

Starting a new business or looking to maximize your brand’s impact on your bottom line?

While a brand is the foundation of any business, creating that brand can be as scary and exhilarating as any rollercoaster ride – especially as a brand must achieve top marks in three essential categories in order to truly become a branding “triple-threat.”

Mar 31, 2014 Angela Criser