When he’s not jet-setting to Tahiti or hobnobbing with his best friend Tom Cruise*, Sean O’Brien is just a regular guy. He’s 29, single, never pays full price when shopping online and likes to snowboard with friends in Tahoe.
“Good morning, Sacramento! It’s a perfect day for a pig roast. Come out and join us,” hog farmer Perrin Clark tweeted on a long-awaited day in May.
Product and company branding is more complex than a logo, a slogan and a catchy marketing campaign. Branding is the way consumers talk about your product or service, how they remember you and how they expect you to behave.
When Albert and Frances Lundberg fled the Dust Bowl-ravaged cornfields of Nebraska in 1937 to settle in the greener pastures of the northern Sacramento Valley, they did so with hope for the future.
In the Capital Region, it’s up to each county to reel in recovery by marketing to businesses that stimulate economic growth.
The Great Recession has cast a long shadow over the Capital Region. The economy has been static. Recovery has been slow. But in the hard-hit hospitality business, the pause has spurred opportunity for reinvention.
Monica Gonzalez recently logged onto the Facebook page of Weave Inc., an organization that treats survivors of domestic and sexual abuse, to post a simple message about how the nonprofit helped her overcome a nightmarish ordeal.
When photographer Jill Carmel moved to Sacramento in 2008, she brought a bevy of cameras, a keen eye for composition and her dream of launching a niche business in a new city — a risky move, but passion trumped fear.
Morton’s The Steakhouse. Special reservation. Best seat in the house. And a bottle of wine ingloriously named “The Prisoner.” It was a first date, and I may have overdone it trying to impress the woman who would later become my wife.
With a new Vacaville store and six locations poised to open in the Sacramento area, Fresh & Easy Neighborhood Market Inc. is revving up competition in the already-crowded Northern California grocery scene.
To sell a house in today’s market, real estate agents can’t simply shove a sign into the lawn, schedule an open house and expect offers to roll in. Competition is fierce. Increasingly, the agents who are successfully selling homes in this marketplace have embraced high-tech marketing, including videos.
Hair rollers went the way of old-time beauty shops, but rollers of a different sort are in vogue at Bella Capelli Salone in downtown Yuba City, where owner Carol Milani sometimes styles hair in her skates.
With megasites Groupon and LivingSocial trumpeting daily deals that lure throngs of customers with up to 70 percent discounts on everything from dinners to skydiving lessons, it’s no surprise local businesses are signing up. After the deal is on, though, does the promise of new customers and more revenue add up?
A Sacramento software startup has launched an iPhone application for runners that picks music to go with a workout and can add customized coaching instructions along with the beat. When users pay to download the coaching data, a donation goes to a nonprofit of the coach’s choice.
While small specialty businesses in the Sacramento area are closing their doors in droves these days, Jon Holloway’s family-operated travel store is still sailing along, albeit in choppier waters.
Like many independent business owners, Christine Trice has a product she believes in and plenty of potential customers. Trice, the owner of Sacramento-based Brown Bag Botanicals, also has a limited marketing budget to reach those customers.
Charles Rieger is building a case for going green. As the executive director of the Solano Center for Business Innovation, the umbrella organization for the newly formed Solano Green Business Council, it’s Rieger’s job to plant the seeds for a greener economy.
For Capital Region farmers looking to expand sales overseas, Gov. Arnold Schwarzenegger’s recent trade mission to Asia couldn’t have come at a better time. While any governor’s visit would likely attract attention, it helps to have an international film star as a spokesperson.
As consumers fill their lives with reusable shopping bags, organic foods and energy-efficient vehicles, touting the environmental friendliness of goods and services has become an increasingly important marketing strategy for companies worldwide. This, coupled with vague government guidelines for green marketing claims, is causing challenges as competitors, consumers and environmental advocates demand standards and verification of these claims.
What to give? What to give? Faced with that nagging question at birthdays, weddings or other celebratory occasions, tides of consumers are turning to the ubiquitous gift card.