The Secret to Brand Loyalty
If you want your customers to stay loyal, make them a top priority
The real secret to brand loyalty: Customers are loyal to brands that are loyal to them. True brand loyalty isn’t bought — it’s earned one customer experience at a time.
Dress for Success
In 2015, wearable technology is set to take off. Are you ready?
The invasion has begun. Don’t look surprised. This moment has been a long-time coming, with research groups prophesying 2015 as the launching point of the wearable technology takeover.
New Spenders
As millenials climb into their highest spending years, financial institutions must go digital to catch their coveted dollars
Ann Thompson, a regional sales executive for Bank of America, knows that the surest route into the hearts and minds of millennials is through their hands — not hand-holding, but talking to them through technology. “They want to be self-served and want things convenient,” Thompson says. “So, we have to reach them through that thing they hold in their hands, a smartphone.”
California Reports 49 Million Records Breached in Four Years
More than 49 million personal information records of California residents were compromised in 657 data breaches from 2012 to 2015, state Attorney General Kamala Harris said in a report citing tips on how people and businesses can protect themselves.
A Clean Track Record
Sacramento RT employs approximately 941 people locally, 77 percent of whom are dedicated to operations and maintenance of the bus and light rail systems. John Haswell has been a light rail vehicle technician at Sac RT for the past seven years and says he is “genuinely and thoroughly thrilled to be working on the light rail vehicles.
Systems for Success
Nonprofits use measurable outcomes to demonstrate success and shore up support
Saint John’s Program for Real Change is part of a growing national movement of nonprofits designing programs that include new ways to monitor outcomes and quantify success for those they serve.
Republic FC Trivia Giveway
Spring is in the air, and you know what that means — it’s fútbol time! We’re excited to bring in another winning season with the indomitable city’s own, Republic FC. To celebrate, we’re giving away two tickets to this weekend’s opening night at Bonney Field. As one of the most formidable teams in the league, this is a game you just can’t miss!
Proof That Your Performance Bonus Is a Total Lie
Congratulations sub-par workers, even you can expect a bonus for a mediocre year of work.
The Power of Failure
Getting it wrong builds resiliency, courage and confidence
Working hard to achieve something new should not be fodder for punitive action; it’s the maintenance of a poorly functioning status quo that should be looked at with a sideways glance. Perfection lives on the same continuum as failure. In life, as in work, we learn painfully but fully from our failures — that is when we grow.
Send in the Style
Local entrepreneurs take fashion incubator from dream to reality
Some may say that fashion isn’t important to Sacramento. The city is America’s Farm-to-Fork Capitol after all, not to mention the coveted place sports holds in hearts, minds and headlines. However, talented local stylists, designers and retailers are working to establish fashion as a viable industry. To that end, designers Karisa Gold and Kimberly Eanes new operation, The Workspace: Fashion Incubator, opened a little over a month ago in downtown Sacramento.