How to Make a Living as a Yogi
Financially sustainable best practices for yogapreneurs
Yoga instructors keep so many of us fit, grounded, mindful, focused and from going postal. Which is why I decided to put my professional talents to work on a market research project for yogapreneurs. The notion was solidified over coffee with one of my favorite yogis who agreed that what yogapreneurs need is what they can’t afford: the strategy and market insights to support their passion-fueled careers.
Polish that Message
10 strategies for creating a diversified ad campaign
Super Bowl ads aren’t for everyone. If you’re a multi-billion-dollar global brand, shelling out $4.5 million for 30 seconds of airtime may be perfectly reasonable. For the rest of us, there are a few, slightly more affordable options for spending those marketing dollars. And spend them you should. A solid advertising strategy is essential to growing your business.
Five Clues That Profit Sharing May Work for You
As wages rise, profit-sharing plans could help small businesses compete for workers.
Competing with big-league firms for employees is tough — average pay at small businesses runs about two-thirds that offered at other companies. Not keeping up with pay hikes elsewhere can create staff turnover, eating into morale and creating operational problems. Enter profit-sharing plans.
First Taste of the Farm-to-Fork Gala Dinner Menu
Diners will enjoy local flavor and a new twist on an American classic
Yesterday I had the joy of tasting a preview of the coveted menu, unveiled yesterday, for the Farm-to-Fork Gala Dinner on Tower Bridge. If you were able to snag a ticket to the event, there’s a lot to look forward to.
Plight Of the Novice Nurse
Nurses are in high demand, but only if they’re seasoned
A nursing shortage has been looming like a storm cloud, warning the country’s health care industry of impending change. The health care and education industries prepared for it by training novice graduates, advocating for advanced degrees and expanding the roles of nurses. The question now is whether the newbies will be ready in time.
Out-of-State Students Provide Valuable Diversity
Expanding nonresident enrollment is not an option that can be rejected without careful consideration
Given the importance of a degree or certificate from a publicly supported California college — a community college, a California State University or the University of California — some taxpayers may ask why California colleges should serve any student who isn’t a state resident.
On Out-of-State Students…
Should local colleges actively increase nonresident enrollment?
The New Age of Nursing
Recent grads look beyond acute care to improve health systems
In the next decade, as senior nurses leave the field, a new generation will take their place. The transition won’t be easy, as registered nurses fresh out of school must meet the massive demand of baby boomers and newly insured patients. But UC Davis Betty Irene Moore School of Nursing alumna Nicole Smith believes new nurses can transform the health care industry by disrupting the status quo.
Is Your “Be Like Me” Mentality Hurting Your Team?
It takes both introverts and extroverts to keep the office humming
We are all born with preferences for introversion and extraversion. Some of us sit in the middle of the continuum (ambiverts), but people typically fall into one of these two categories. And you might be surprised by how the two different groups perceive one another.
A Tall Order
Tree maintenance is a must for property owners
The sickening, wooden crack of a falling tree can strike fear into the hearts of property owners. Maybe that’s true for anyone within a certain radius of the falling tree, but property owners have a more specific concern: They could be liable for thousands of dollars in damage to cars, or even lives.