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The Snowflake Strategy

To win with boomers, you’ll need individualized marketing

Let’s be honest, few generations were more aptly named than the baby boomers. While the moniker may have risen from a historically specific fertility trend, in many ways it has become a self-fulfilling prophecy. As writer P.J. O’Rourke once described it: “We’re stuck with being forever described as exploding infants.”

Aug 20, 2014 Gordon Fowler
(courtesy of Frankenmuffin)

Stockton Cooperation

Huddle hopes to foster more than coworking in downtown Stockton

David Garcia, Stockton born and bred, has a background in urban policy and planning and has called cities like Baltimore and Washington, D.C., home. So when he and Tim Egkan co-founded Huddle, a new coworking space in downtown Stockton that held its soft opening last June, he knew change was possible. But that doesn’t mean he thinks it will be easy.

Aug 18, 2014 Allison Joy

Civically Minded

Civics are nine times wealthier than the rest of us, so how can you cash in?

If I wanted my 20-year-old son to join me for a late meal, I’d text him: “Buffet on me.” But I would never ever text my 86-year-old mother with a dinner invitation. For her, there would be a phone call with plenty of formalities and forewarning, a promise of a nice, sit-down establishment and a start time of 4:00 p.m. to take advantage of early bird specials. Why? Because each generation communicates differently.

Jul 1, 2014 Gordon Fowler

Patent Trolls

What are they, and what's being done to stop them?

Patent infringement lawsuits have long been the business version of a first world problem — a thorny matter for the Googles and Samsungs of the world. But in recent years, so-called patent trolls, shell companies that exist only to sue other companies for allegedly violating patents the shell company owns, have been going after much smaller businesses, from coffee shops to real estate offices.

Jul 1, 2014 Rich Ehisen