Buzzwords: Funnel

Are you a customer that has fallen out of the funnel?

“If I have to use the word ‘funnel’ one more time today, I might die. #buzzwords” — @abhinemani

Posted on Twitter by Sacramento’s Chief Innovation Officer, Abhi Nemani, on Aug. 22, this was the tweet heard ‘round the Comstock’s office. It kicked off a lengthy debate among our staff about what “funnel” actually meant.

Oct 12, 2016 Robin Epley

Close to Home

Capital Region Family Business Center’s executive director on how family businesses can learn from one another

Since 2007, the nonprofit Capital Region Family Business Center has worked to help family-run businesses solve some of the unique challenges facing their companies. The organization recently took another step toward that goal by hiring Stella Premo as its first full-time, paid executive director. We talked to her about the ups and downs of running a family business.

Oct 6, 2016 Rich Ehisen

Take It Easy

U.S. workers are taking less and less vacation — here’s what their employers are losing to the vacation gap

 You probably need a vacation. Most of America does. Between 1976 and 2000, the average worker took roughly 20 vacation days annually, according to data from Project: Time Off. But as the economy buckled in 2008, so did our desire to flock to the beach, and in 2015, the number plunged nearly a full week lower, translating to 658 million unused vacation days.

Oct 4, 2016 Jeff Wilser

Our Printer is Going Green(er)

Commerce Printing turns to solar power with plenty of downtown real estate — on their roof

Commerce Printing, located on 12th and C streets in Sacramento, has been printing Comstock’s magazine for roughly 16 years. As a business publication, we take pride in being the city’s only major magazine to be printed locally. But there’s another reason we’re proud of our long-standing relationship with the company: its commitment to environmentally sustainable practices.

Sep 30, 2016 Robin Epley