The Masked Agitator

Don’t let toxic employees manipulate you into poor leadership

Toxic people don’t lack insight into their behavior — they lack motivation to change it. Instead, they spend their time gaming bosses, employees and jobs to their own advantage and the detriment of others. Leaders need to deal with them as soon as a problem arises with clear communication and accountability measures. If the bad behavior persists, they need to go.

Feb 15, 2016 Tania Fowler

Getting it Right, Right Away

Without a clear onboarding process, you risk losing new business

Sales and marketing can feel like a never ending marathon — as soon as you reach the finish line with one lead, there’s another sale to close. Even when all your hard work results in new sales, many businesses fumble when they pass the baton to engaging and welcoming the new client. The lack of a solid onboarding strategy can result in a rocky start to your relationship with clients, increased requests for refunds and decreased confidence in your business.

Jan 29, 2016 Kelly Azevedo
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Your Brand Needs a User Manual

Here’s a list of chapters to include

If brand is more than a logo, why are most brand books little more than a style guide? A style guide isn’t going to empower your employees to deliver on your brand’s promise, guard your brand’s differentiators, or make everyday decisions in line with your brand strategy.

Jan 19, 2016 MaryJayne Zemer
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When I Was Your Age…

Navigating the generation gap, again

People will inevitably adapt to the demands that new technologies bring. They say that children born today will never have to learn to drive a car. Instead, they will learn to do things no adult generation today can yet imagine. It has always been this way, since the first caveman discovered fire and invented tools. Each preceding generation has something to do with the inventions that are passed on to the next. So why all the intergenerational demonization?  

Jan 18, 2016 Tania Fowler
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Digital Hiring

Don't sink too much cash into online job sites

I’m overseeing the hire of a new leadership position. We want to post the position online, but there are so many options, including up-sells to “featured posting” and the like. How do I write a compelling job description that will attract top-notch potential employees, and how do I best use my dollars — some of these sites are expensive!

Jan 5, 2016 Suzanne Lucas