New Spenders

As millenials climb into their highest spending years, financial institutions must go digital to catch their coveted dollars

Ann Thompson, a regional sales executive for Bank of America, knows that the surest route into the hearts and minds of millennials is through their hands — not hand-holding, but talking to them through technology. “They want to be self-served and want things convenient,” Thompson says. “So, we have to reach them through that thing they hold in their hands, a smartphone.”

Mar 29, 2016 Bill Sessa