Jennifer Snyder

Back Writer

Jennifer Snyder is a writer, editor and host of the weekly podcast, Creating Your Own Path, which features interviews with inspiring individuals and change-makers from various creative industries. Jennifer creates written, visual and audio content for organizations, publications, websites, podcasts, apps, blogs and more. She graduated with a degree in English literature from Sacramento State. For more info, visit www.creatingyourownpath.com or www.jenniferesnyder.com. On Twitter @JenniferESnyder.

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Buzzwords: Pain Point

A problem thought to be facing a person or group of people that entrepreneurs are looking to solve through goods and/or services.

Nov 17, 2017 Jennifer Snyder

From Professional Skiing to Design Strategy

Why finding patterns has served one design professional through a varied career path

Ethan Martin didn’t take a traditional path to his position as director of user strategy for local digital creative agency Bukwild. In his younger years, he thought he’d map and maneuver challenging ski runs around a mountain town for a living. Instead, as an adult, he finds himself navigating design challenges for a digital creative agency in Old Sacramento.

Oct 25, 2017 Jennifer Snyder

A Good Vintage

In the Capital Region, wine is truly a family affair

In the wine industry, families must often handle the unique dynamics of their arrangement while running several operations at once — growing grapes, producing wine, and marketing and selling the final product. It’s not always easy. But these four wine-industry families wouldn’t have it any other way.

Oct 24, 2017 Jennifer Snyder

Sustainable Futures

Amador County program fosters environmental stewardship while putting the focus back on students

Under sunny skies at Argonaut High School in Jackson, representatives from the Amador County Public Schools system and OpTerra Energy Services recently celebrated the official groundbreaking of the Amador GOLD program. The public-private partnership combines school infrastructure improvement and energy-efficiency projects with STEM education for students.

Jun 14, 2017 Jennifer Snyder

From Economic Slump to Flagship Storefront

How the couple behind Sudz by Studz in Folsom launched a successful artisan skincare line during the economic downturn

If someone had told Tyler Robinson and Preston Tillotson, of Sudz by Studz, five years ago that they would be making soap and other skincare products for a living, both would have likely laughed at the idea. Yet, the economic downturn paired with a perfectly-timed soap making adventure led the couple to do just that.

Oct 20, 2016 Jennifer Snyder