3 Steps for Consistent Customer Service
Crafting standards is critical to your business
Studies have shown that the only thing worse than bad customer service is inconsistent service, which leaves a consumer confused and wary about what to expect when they walk into a store, call the help desk or send an email. With more choices available than ever before, we all want consistency and to know what to expect in a given situation.
Forget About Perks and Focus on Culture
Culture needs to be a constant priority. You can’t expect a bunch of perks to define your company. Instead, spend some time defining your values — afterall, you already know them. Then make sure everyone on your team has buy-in.
5 Networking Tips for Your Success
Whether you are determined to land your first job, looking to change careers or simply want to meet new people (and develop a life-changing habit in the process), here are five tips to help you cultivate new relationships and multiply your professional opportunities.
Action Items: Mind Your Own Political Business
Cassandra Pye and Josh Wood discuss how businesses can strategically take sides
On this episode of Action Items, communications strategist Cassandra Pye and Josh Wood, CEO of Region Business join host Tre Borden to discuss the fragile mixing of politics with business.
We Need to Stop Our Obsession with Generational Differences
Ending generational categorization and judgment begins with awareness. Next time you hear generational stereotypes among your friends or in your workplace, speak up! By breaking down these stereotypes we can overcome the discrimination that generational labels facilitates.
Gen Z at Work
The oldest members of gen Z (born in 1996) are now graduating college, flooding offices across America with their cheery, five-screen-watching, can-do spirit.
Dialing Up
Generation Z left the tech transition in the dust — how will that impact their role in our economy?
In some ways they might already be an economic force. A 2014 study from the ad agency Sparks and Honey estimates that the average gen Z receives $16.90 per week in allowance alone, which tallies to an annual $44 billion in spending power. So who are these kids, anyway?
Verizon to Begin 5G User Trials in 11 Markets — Including Sacramento
Verizon Communications will test faster fifth-generation mobile broadband service in 11 markets in the first half of this year as the nation’s largest wireless carrier tries to take the lead in the 5G race.
Back and Forward: Debi Hammond on Marketing
Debi Hammond, the founder and CEO of Merlot Marketing in Sacramento, gives her insight into the marketing industry. For more from Hammond, check out “Dialing Up,” in our March issue. Sign up for our newsletter and we’ll email you when it’s available online.
Co-Owner of Blackbird Kitchen Joins Oak Park Brewing
Chef Carina Lampkin discusses her plans for the popular brand
Lampkin recently accepted a new position as the vice president of restaurant operations at Oak Park Brewing Company. We sat down with Lampkin to see what motivated her to make the move.