Adam Federico (center) works on a model’s hair during a demonstration, which was being filmed for viewers to livestream, for the R+Co Drive-In Oct. 12, 2020. (Photos by Wes Davis)

On Oct. 12, 2020, hair-care brand R+Co came to the Federico Advanced academy in Sacramento to present R+Co Drive-In, a socially distanced drive-in and livestreamed educational hairstyling event. The event featured four cutting, coloring and styling demonstrations by R+Co’s Howard McLaren, cofounder; Richy Kandasamy, vice president of color development; Adam Federico, director of content (he is also the owner AJF Salon and creative director of Federico Advanced and Federico Beauty Institute); and guest educator Corinna Hernandez, founder of Pony Education, a hairstyling education studio in Oakland. The demonstrations explored how counterculture impacts mainstream hair and fashion trends.

A stage and screen were set up in the parking lot at the Federico Advanced academy in Sacramento for the educational hairstyling drive-in event Oct. 12, 2020.

Georgia Rew (left) works on a mannequin head in the hair studio as Adam Federico (right) preps a model for the R+Co Drive-In demonstration.

The Bright Side showcases businesses in the Capital Region that create products or provide services that are positive contributions to the community. Email ideas to editorial@comstocksmag.com.

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