Sightings & Happenings Around Town

Drought-Weary Eyes Watch California’s Normal Winter Unfold

California is having a pretty normal winter, give or take a degree here and a bit of snow there. Since the entire state is abnormally dry or in drought, it’s been a while since that happened. The trouble is, normal might not last.

Feb 4, 2016 Brian K. Sullivan
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Status Check: Crüze Control

Food truck master makes plans for brick-and-mortar restaurant

Last July, we reported on Chef Keith Breedlove — the quirky food truck owner driving authentic brand development in a congested mobile scene with his one-of-a-kind Culinerdy Crüzer (“Crüze Control” by Andy Galloway). Now, Breedlove and his wife and partner Amy have since decided to open an 1,800-square-foot brick-and-mortar restaurant by August 2016. 

Feb 1, 2016 Kelly Higdon
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While Looking Forward, Keep an Eye on the Past

The Crystal Ice and Cold Storage building has been a part of midtown since a railroad spur line ran down the middle of R Street, servicing warehouses and distributors along the street that, at the time, was the center of Sacramento’s light industrial core. The plant sat unused since the mid-90s. Square and windowless, it was no architectural marvel. But beauty is in the eye of the beholder. Developer Mike Heller saw the inner personality of that bunker of a building.

Feb 1, 2016 Winnie Comstock-Carlson
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Getting it Right, Right Away

Without a clear onboarding process, you risk losing new business

Sales and marketing can feel like a never ending marathon — as soon as you reach the finish line with one lead, there’s another sale to close. Even when all your hard work results in new sales, many businesses fumble when they pass the baton to engaging and welcoming the new client. The lack of a solid onboarding strategy can result in a rocky start to your relationship with clients, increased requests for refunds and decreased confidence in your business.

Jan 29, 2016 Kelly Azevedo
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Anpac Bio-Medical to Set Up U.S. Headquarters in Sacramento

During his final State of the Address, held Jan. 28 at the Crest Theatre,  Mayor Kevin Johnson announced that Anpac Bio-Medical Science Company has selected Sacramento as the location for their U.S. headquarters. The cancer screening and treatment company is regarded for their breakthrough early cancer screening, detection and diagnostic technology.

Jan 28, 2016 Kelly Higdon
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How to Exercise at Your Desk, in Secret

You’ve heard it a million times: Sit less. Your desk is slowly killing you. But standing desks—and their juiced-up descendants, treadmill desks—are expensive, often require an office manager’s approval, and simply stand out too much for the more modest- minded among us.

Jan 26, 2016 Seth Porges
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Deal or no Deal

After critical court decision, future California lease-leaseback contracts stand on shaky ground.

For the past four years, Star Academy in Natomas didn’t look like a regular school. Due to overcrowding,  elementary kids went to class in a commercial building that faced a major street and had warehouse space in the back. Last year, when the moratorium was lifted, the district considered building the new charter school through a lease-leaseback deal. But the method, once a popular way for struggling districts to acquire new facilities, has come under legal fire in recent years.

Jan 26, 2016 Russell Nichols
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Eliminating the Safety Net

The concept of a safety net sets off alarm bells for many administrators and public health professionals. It connotes duplication, inefficiency, incoherence and a 2-tiered health delivery system. It misses the very real business opportunities and positive health impacts that have emerged for the entire population.

Jan 21, 2016 Dr. Jonathan Porteus
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The Big Pitch

Local investors are taking a leap of faith to bring Major League Soccer to Sacramento  — what comes next could define a new era in the capital region

In December, the Sacramento City Council unanimously approved a preliminary term sheet to finance and build an MLS stadium at the Sacramento Railyards, drawing the region closer than ever to bringing a major professional sport to the city since the Kings set up shop 30 years ago. If it seems like this has happened seemingly overnight, that is because in many ways, it has.

Jan 20, 2016 John Blomster
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A Dancer’s Destiny

In the studio with Sacramento Ballet prinicpal Melanie Haller

As a student, Melanie Haller trained for 12 years at the internationally-recognized Central Pennsylvania Youth Ballet under world-renowned ballet teacher Marcia Dale Weary. Now, as principal of the School of the Sacramento Ballet, Haller trains the Pre-Professional Division — the school’s three highest levels (ages 10 to 18-and-up).

Dec 31, 2015 Kelly Higdon

How to Make Flexible Work Schedules a Reality

Surveys have found that more than half of employers offer some sort of flexible work arrangement, from telecommuting to flex time. But many of the employees that take advantage of that flexibility say they’re made to feel like slackers. An Ernst & Young survey concluded that one in 10 workers in the U.S. have “suffered a negative consequence as a result of having a flexible work schedule.” 

Jan 22, 2016 Rebecca Greenfield
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Your Brand Needs a User Manual

Here’s a list of chapters to include

If brand is more than a logo, why are most brand books little more than a style guide? A style guide isn’t going to empower your employees to deliver on your brand’s promise, guard your brand’s differentiators, or make everyday decisions in line with your brand strategy.

Jan 19, 2016 MaryJayne Zemer