Freelance Life: Brand Yourself

How to market yourself as a solopreneur

Marketing and branding is an inevitable part of your freelance business. For a marketing person, this is the fun part. For everyone else, this is the part that’s most likely delayed (or never done at all), and thus is a missed opportunity to promote yourself and your business.

May 15, 2017 Cherise Henry

Dilemma of the Month: Job Title Woes

I am an inside sales representative for a medical device company. I work hard to build relationships over the phone to sell and consult on products. When I was hired, the president specifically told me this was not a telemarketing job. Recently, I caught the president introducing our team as “the telemarketers.” Is this a sign I should go back to school asap or find another job?

May 4, 2017 Suzanne Lucas

A Spinster’s Guide to Professional Parenthood

The intersection of parenthood, motherhood particularly, and the workplace is not a space without landmines. Next time you’re at a party, ask who has it tougher — then, run.

Apr 26, 2017 Allison Joy

Birth Control

Even with advanced family planning methods more readily available, working moms still struggle to have it all

While reproductive technologies have given women and families more control and additional tools, having it all still seems a far leap. Treatments are expensive (most insurance plans won’t cover much), time-consuming and not always effective. Meanwhile, workplace politics have been slow to shift and accommodate a growing number of working moms.

Apr 25, 2017 Amy Westervelt

How to Overcome Your Fear of Public Speaking

Public speaking routinely tops the list of common phobias. Butterflies in the stomach, sweaty palms, anxiety are all typical manifestations of the discomfort, which is often much less noticeable to the audience than to the one doing the speaking. However, unlike being trapped in a dark room with snakes, glossophobia (fear of public speaking) affects the ability to do something much more common.

Apr 19, 2017 Tony Oliver

Sacramento Musicians Want a Clear Message on Busking

No city ordinance regulates street performing, but conflicting rules have created lots of confusion

April Walker made her first $10 as a musician on the wooden sidewalks of Old Sacramento five years ago. A then-transplant from Fairfield, Walker — whose stage name is SpaceWalker — carried her guitar case and a desire to expand her artistic roots to the historic district, the K Street tunnel and other downtown spots.

Apr 12, 2017 Karen Wilkinson

Freelance Life: The More Places You’ll Go

Boost your freelance business with ongoing education

According to the study “Freelancing in America: 2016,” 53 percent of freelancers have participated in skill-related education or training within the previous six months, which is more than non-freelancers at 39 percent. The study shows that freelancers opt-in to training opportunities to strengthen skills, while non-freelancers are more likely to do it as a job requirement.

Feb 15, 2017 Cherise Henry