Marketing and branding is an inevitable part of your freelance business. For a marketing person, this is the fun part. For everyone else, this is the part that’s most likely delayed (or never done at all), and thus is a missed opportunity to promote yourself and your business.
I am an inside sales representative for a medical device company. I work hard to build relationships over the phone to sell and consult on products. When I was hired, the president specifically told me this was not a telemarketing job. Recently, I caught the president introducing our team as “the telemarketers.” Is this a sign I should go back to school asap or find another job?
In the last 50 years, higher education’s customer base has become decidedly more female. In 1967, 40 percent of college students were women. By 2014, it was 56 percent. The U.S. Department of Education projects that will climb to 59 percent by 2025.
But the people responsible for delivering those educations are still overwhelmingly male.
The latest UC Davis Study of California Women Business Leaders shows that while the glass ceiling still exists, more women are joining the executive ranks.
The intersection of parenthood, motherhood particularly, and the workplace is not a space without landmines. Next time you’re at a party, ask who has it tougher — then, run.
While reproductive technologies have given women and families more control and additional tools, having it all still seems a far leap. Treatments are expensive (most insurance plans won’t cover much), time-consuming and not always effective. Meanwhile, workplace politics have been slow to shift and accommodate a growing number of working moms.
Public speaking routinely tops the list of common phobias. Butterflies in the stomach, sweaty palms, anxiety are all typical manifestations of the discomfort, which is often much less noticeable to the audience than to the one doing the speaking. However, unlike being trapped in a dark room with snakes, glossophobia (fear of public speaking) affects the ability to do something much more common.
Blogging is a burgeoning business, but networking, education and support for bloggers are sorely lacking. Kachet Jackson-Henderson, a blogger herself for the last five years, has a solution. She’s launching The Blog Bloc, a business organization and networking opportunity for bloggers and online influencers in the Sacramento region and beyond.
Freelance burnout hits the best of us; I don’t think I know one freelancer who at some point thought to him or herself, “Well shoot, this just isn’t working anymore,” when they hit those crossroads. Trust your instinct and, at the end of the day, do what’s best for you and your business by adding more flow to the freelance hustle.
On this episode of Action Items, arts entrepreneur and restaurateur Clay Nutting joins Celestine Syphax to discuss what the grassroots art movement can learn from institutional arts organizations in the Capital Region — and vice versa.
April Walker made her first $10 as a musician on the wooden sidewalks of Old Sacramento five years ago. A then-transplant from Fairfield, Walker — whose stage name is SpaceWalker — carried her guitar case and a desire to expand her artistic roots to the historic district, the K Street tunnel and other downtown spots.
Hackbarth’s life in politics and advocacy was the right course of action for her, until it wasn’t. So she did something about it — returning to school and experimenting with different jobs until she landed on the new career that best suits her as a wellness coach.
Here are 10 qualified tax deductions to consider as you power through tax season … and to ensure you get ultimate tax ROI as the hard-working, self-employed freelancer that you are.
Spending more time on work-related tasks often creates a time deficit at home, leading to increased stress. The catch-22 is that when you have healthy balanced meals, a clean home and fresh laundry, it’s easier to tackle the growth of your business and challenges that come up.
Good economic times are rarely anything to complain about. But for local and state governments, one downside to an improved economy has been the renewal of the so-called “silver tsunami” of aging baby boomers opting for retirement.
According to the study “Freelancing in America: 2016,” 53 percent of freelancers have participated in skill-related education or training within the previous six months, which is more than non-freelancers at 39 percent. The study shows that freelancers opt-in to training opportunities to strengthen skills, while non-freelancers are more likely to do it as a job requirement.
Thinking about taking a job at a small company? Don’t expect a good retirement plan.
The restaurant, which serves wood-fired pizzas and craft beer and has a bocce ball court, celebrated its two-year anniversary in December. Marvin, who still runs his design firm, was able to put his design talent and his love for shipping containers to work.
Fifty-one percent of professionals have had a workplace romance, according to a 2015 survey from Vault.com, a career resource website. This includes couples like the Obamas and the Gates. In an online poll of Comstock’s readers, 80 percent admitted to having mixed business with pleasure.
The single biggest strategic advantage you have when it comes to outperforming your competitors is a highly effective team. A great team wins. Now let’s examine what teams look like when they are not working well: