In ordinary English, “disruptor” might conjure up images of a kid acting out in class, or someone holding up traffic. Among the startup set, though, disruptor has become one of the highest compliments one can receive — or give to oneself.
Investors — aside from having a propensity for ostentatious cars — can play a key role in a startup’s success. Beyond a financial contribution, they can have an affect on other facets of the business too.
Silos can be formed when making sure employees’ time is spent only on their expertise or when everyone in the company is so busy they feel they don’t have time to reach beyond their domain.
Although companies may try to appear glossy and appealing on that platform, it can still be informative to gauge the company’s values, perks and just how genuine the smiles on employees’ faces may be.
Eating local, shopping local and advertising local are all trending for a reason — being “hyperlocal” is all about connecting with one’s community.
For advertising to be effective and resonate with its intended audience, it must strike an emotional chord. Activations take this one step further by immersing the consumer in an experience that’s often sensorial or physical.
Various iterations of “design thinking” have come into play over the years, but the process as we currently know it consists of five steps: empathize, define, ideate, prototype and test.
Although “fake news” seems to have emerged from today’s political climate, it’s hardly a new concept. Some American newspapers were printing fabricated information back in the 17th century. What’s new is how “fake news” is now used as a weapon to discredit real news with an intent to deceive. It also now has the power to gain traction via social media.
In 2013, Facebook COO Sheryl Sandberg wrote, “Lean In: Women, Work, and the Will to Lead,” a manifesto directing women to take charge of their careers.
True added value is an ancillary service that’s both enticing for the client and strategic for the firm. What isn’t a value-add?