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Buzzwords: Unpack

To analyze something in detail by breaking it down into its constituent parts

You’ve probably heard a professor or other erudite colleague suggest “unpacking” something, though they probably don’t mean unzipping a suitcase.

Jul 28, 2020 Jessica Laskey

Buzzwords: Virtualization

The process of creating a virtual version of a device or resource

Technical mechanics aside, the significance and impact of virtualization — in its many iterations and implications — were felt more than ever while California and billions globally were in lockdown during the pandemic.

Jun 9, 2020 Vanessa Labi

Buzzwords: Rightsizing

The process of hiring, firing or reassigning employees to help a business run as efficiently as possible

Rightsizing is the Goldilocks of the business world. With the ever-changing economic landscape, organizations are always on the hunt for the perfect balance — retaining a workforce that’s not too big, not too small, but just right.

May 12, 2020 Jessica Laskey

Buzzwords: Solopreneur

An independent business owner who runs all aspects of the business on their own, without employees

Some choose solopreneurship because of the flexibility it provides versus the traditional corporate career path. Others become an expert in their field while working as an employee, then venture out independently to provide their services. 

Apr 9, 2020 Vanessa Labi

Buzzwords: Onboarding

The process by which a new employee is integrated into a company, from learning where the bathroom is to understanding the company culture

If you’ve ever started a new job and were told you were going to be “onboarded,” you may have had nightmarish visions of being connected up to the Borg or having your retinas scanned. (No? Just me? Maybe I watch too much science fiction.)

Feb 4, 2020 Jessica Laskey

Buzzwords: Best Practice

A method that establishes a standard way of doing things as a means of driving higher performance, success, ideal behavior or ethics.

Professionals use the term as a guiding principle or methodology for consistency and to drive the greatest results.

Jan 2, 2020 Vanessa Labi

Buzzwords: Big Data

Huge amounts of data about consumer preferences that is collected and analyzed to help companies predict future behavior

The term “big data” is practically synonymous these days with the Big Bad Wolf. (Cambridge Analytica ring a bell?) But is big data really that big of a deal?

Dec 9, 2019 Jessica Laskey

Buzzwords: Disruptor

A company, technology, good or service that is so innovative and widely adopted it disrupts an existing market

In ordinary English, “disruptor” might conjure up images of a kid acting out in class, or someone holding up traffic. Among the startup set, though, disruptor has become one of the highest compliments one can receive — or give to oneself.

Nov 1, 2019 Jennifer Fergesen

Buzzwords: Angel Investor

An affluent individual who invests their own money, independently of a firm, in an entrepreneurial company.

Investors — aside from having a propensity for ostentatious cars — can play a key role in a startup’s success. Beyond a financial contribution, they can have an affect on other facets of the business too.

Oct 17, 2019 Vanessa Labi

Buzzwords: Silo

A part of a company that works in isolation from others, making for a culture of limited communication

Silos can be formed when making sure employees’ time is spent only on their expertise or when everyone in the company is so busy they feel they don’t have time to reach beyond their domain. 

Sep 18, 2019 Vanessa Labi
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