
The Connection Point: InterApp CEO Will Brown
WATCH: New experience leverages augmented reality to build audience engagement
What does integrating augmented reality technology
into content creation look like and how can it impact
your brand? Let’s find out in today’s discussion.

Comstock’s Talks: The Medium Is the Message
PODCAST: Contributor Robin Douglas reads her feature
about local marketing agencies that make brands stand out in
the market through research, unique design processes and a
leveraging of user-generated content.

Book Review: ‘Tiny Business, Big Money’
A business writer surveys entrepreneurs whose businesses take in seven-figure revenues without large teams
In the Capital Region, microbusinesses are a critical cog in the economic landscape. This business movement is the theme of a 2022 book entitled “Tiny Business, Big Money: Strategies for Creating a High Revenue Microbusiness.”

Look Before You Launch
Before you invest in a new business idea, take advantage of resources designed to help entrepreneurs get started
So you have an idea for a business. Many
entrepreneurs operate under the premise that “if you
build it, they will come.” This is a formula for failure. Of
course you don’t want to fail! So what do you do?

Comstock’s Talks: Working From Home as an Extrovert
PODCAST: Guest writer Melody White reads her column about
the surprising perks of working from home as an extrovert, and
how employers and managers can support remote workers who thrive
on social interaction.

Working From Home as an Extrovert
An unexpected boost for a high-energy extrovert’s career
Scheduling collaborative meetings, forming workplace allies and
making time for in-person social gatherings can help extroverts
be their best selves while working remotely.

Pay Parity: Game Changer or Employer Problem?
What happens if a proposed new law forces employers to reveal everyone’s salaries?
New legislation may change how businesses, big and small, draft
job postings and how they report pay data to the state — and
their employees.

Effective Communication Drives Family Business Success
Avoid misunderstandings and build trust with these four steps
The No. 1 problem in family business is also the same problem every other organization faces: poor communication.

Where Have All Our Leaders Gone?
In a divided country, some local leaders are serving with integrity
Across the political spectrum, this is perhaps the only thing
that everyone can agree on: The nation lacks inspiring leaders.
While leadership appears to be lacking on the national stage,
quietly — away from the spotlight — local leaders can
inspire.

Be the Manager People Want to Work For
Use emotional intelligence to transform your leadership style
The ability to effectively understand and manage emotions is
essential to success in the modern workplace. Almost every
workplace encounters conflict that can leave employees feeling
stressed. How do you deal with it?