In recent years, with the rise of social networking, the business world has embraced a modern form of evangelism, making the word synonymous with an entirely new brand of evangelist: the influencer.
A problem thought to be facing a person or group of people that entrepreneurs are looking to solve through goods and/or services.
The market conditions preceding a bubble, where prices are overvalued and driven up, thanks to unsustainable demand.
An ability to invest time and energy in systems that allow small businesses to grow while still handling increased demands.
The process of starting a business on a shoestring budget without external help or capital. Such startups fund the development of their company through internal cash flow.
A company, usually a tech start-up, without an established performance record, but with a stock market valuation estimated at more than $1 billion.
For this month’s column, I thought I’d reach out to people who made multi-tasking an artform and get them to explain how they so easily “pivot” from one task to another on a daily basis. But I found out that’s only one definition of pivot, and so I pivoted this column to another, more business-oriented version. (See what I did there?)
The word is overused, and overuse leads to misuse. (Misuse leads to annoyance, and then we’re at a place where no one even understands or cares what you mean.)
But “empower” is not just another piece of jargon to be casually tossed around:
In a tweet from March 2015, Forbes magazine called bandwidth a “geeky, pretentious shorthand for available manpower,” saying it was “a gentler brushoff than ‘We literally don’t have the energy to deal right now.’”
To be disruptive now means to change things, to get people to look at something in a new light. (I’d like to go back and convince my 6-year-old self that it’s actually a good trait that got me sent to the time-out chair.)
Like all jargon, “disruption” started out well-intentioned: Who doesn’t want to be the one with the fresh vision of how things could be — not how they are?