5 steps to stop your inbox from ruining your life and ruining your day


A trio’s quest to finance fine dining in Placerville; marketing your products to baby boomers; and how alternative education methods in the Capital Region measure up.

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The Snowflake Strategy

To win with boomers, you’ll need individualized marketing

Let’s be honest, few generations were more aptly named than the baby boomers. While the moniker may have risen from a historically specific fertility trend, in many ways it has become a self-fulfilling prophecy. As writer P.J. O’Rourke once described it: “We’re stuck with being forever described as exploding infants.”

Aug 20, 2014 Gordon Fowler