Big Bang! Workshop: Define the Customer and Market + Customer Calls

by UC Davis Institute for Innovation and Entrepreneurship

Back Event Jan 31, 2019 @ 6 pm

Define the Customer and Market + Customer Calls

Understanding the needs of your customer is one of the most important first steps in any new venture. Learn to identify your market segment and customers, and evaluate whether (and how much) those customers value your product, service or business solution. This session will help you develop questions to ask a potential customer in order to better validate your market, competitors and customers. You will be able to observe a real-time customer call in action.


Can’t make the workshop in person? We will be livestreaming, and encourage you to hold a viewing party. Visit

This event is free but registration is requested.

About the Big Bang! Business Competition

The annual UC Davis Big Bang! Business Competition provides free workshops and other events from October through April and concludes with pitches from five finalist teams at an awards ceremony in May.

The competition is open to everyone and provides a forum for college and university students, faculty, staff and the the public to collaborate, develop and test business ideas. You’ll find resources for mentorship, team creation, education and networking — and the winners receive cash prizes!

Participating in the Big Bang! provides a rich immersion in starting your business venture. But…you don’t have to compete to attend our workshops and build your entrepreneurial skills and network.

Learn more about the Big Bang!

Hosted by the UC Davis Institute for Innovation and Entrepreneurship, the Big Bang! is the largest annual business competition in the Sacramento region.

For more information, click here