Early stage startups spend a lot of time, money, and effort on marketing and demand generation to find their first customers. That’s the exact opposite of what they should be doing — they should be selling FIRST, and THEN figuring out the marketing.
Before you hire a salesperson, before you hire a VP of Marketing, YOU as a founder have to find your first customers. If you can’t find two, three, five, ten customers on your own without a huge marketing campaign, you’ve got bigger problems than your marketing. You have a product market fit problem.
Startup Sales veteran, Scott Sambucci, will teach you the key points of Startup Selling, including:
- Discovering your customer’s motivation
- Determining the metrics your customer will use to measure your product’s success
- Honing your brand message based on early customer experience
- Uncovering the best method to reach your market
To register, click here.