Cannabis Sales Forecast Suggests It May Surpass Soda by 2030

Pot may be on its way to beating pop.

The U.S. legal cannabis industry is expected to reach $75 billion in sales by 2030, according to research firm Cowen & Co. That’s almost as large as the North American carbonated soft drink market in 2017.

Apr 9, 2018 Jennifer Kaplan

California Localities Primed for Legal Recreational Cannabis Use

Twenty years after approving medical marijuana, Californians come 2018 will be able to consume it for recreational purposes, too, and the localities that have reaped the most from legal cannabis sales may be best positioned for what could be a billion-dollar windfall.

Jun 5, 2017 Romy Varghese

Cannabis Can Go From Conundrum to Catalyst

Elections matter. The people have spoken. And marijuana — more appropriately known by the less pejorative label, cannabis — is now legal for adults in eight states, including California, and for those with medical needs in 28 states. That means the majority of Americans now live in states where cannabis is legal in some form.

Feb 27, 2017 Daniel Conway