
At 123 Years Old, McKinley Park Is the Still-Thriving Glory of East Sacramento
The park features the largest rose garden in the Capital Region
This isn’t just any park. The McKinley Park rose garden is the setting for countless al fresco weddings, confirmations, quinceañeras and private soirees. It also provided a stunning backdrop for the scene in Sacramento native and filmmaker Greta Gerwig’s “Lady Bird,” in which the two young lovers own up to their emotions.

Can You Franchise the News? Media Entrepreneurs Say Yes
Franchise and license models like Edible and Coffee News offer turnkey options for would-be publishers
From McDonald’s to Ace Hardware, franchises permeate all sorts of industries, and media is no exception. The franchise model offers an onramp into the industry for entrepreneurs with the money but without the experience.

Startup of the Month: CREE8
A ‘studio in the cloud’ connects creatives worldwide
“I wanted to build a platform that removed those barriers,” says Lisa M. Watts, CEO and founder of CREE8, “enabling creators to work from anywhere with the same power as an enterprise-grade studio. Truly reinventing the future of work.”

Dilemma of the Month: Do I Have to Tell External Candidates I’m Considering Someone Internal?
I have received feedback from candidates asking me why I didn’t
tell them this upfront. They share that they feel defeated and
that the interview wastes time when they find out they weren’t
chosen. What is best practice?

In Northern California, the Natural Landscape Lures Outdoor Lovers With a Wide Variety of Recreational Activities
Great outdoor adventures abound in the Capital Region and beyond
Beautiful natural resources like this make Northern California a popular destination for recreation lovers. In fact, in California in 2023, some $81.5 billion was generated from outdoor recreation, according to the U.S. Bureau of Economic Analysis. Let’s head outdoors.

This Fanciful Retreat Turns Heads With Soundscapes and Water Features
Visionary voice actor transformed a derelict bungalow into his own ‘happiest place on earth’
Du Bose, a voice actor, lived in L.A. for 25 years before growing weary of the scene. In 2015 he resettled in his hometown of Fair Oaks while continuing to work in the industry. To decompress from a stressful job, Du Bose threw himself into transforming his yard and home into a showstopper. “I wanted to make it feel like I was on vacation,” he says.