MTV Marketing
Win with gen Xers by acknowledging to their skepticism
I recently asked a gen-X friend of mine to give me her take on generational communications in the U.S. today. Her response was perfect: “In the words of MTV’s cultural phenomenon The Real World, it’s ‘The true story of seven strangers, picked to live in a house, work together and have their lives taped, to find out what happens when people stop being polite — and start getting real.’”
Light Accordingly
Cost-effective lighting is good for owners and tenants
Depending on the type of business you operate, lighting can account for 20 to 50 percent of electricity consumption. This means significant cost savings can be achieved with energy-efficiency upgrades, and due to continually improving equipment, lighting usually provides the highest return on investment of major updates.
The Mind’s Eye
Blind photographer Pete Eckert views the world a bit differently
Pete Eckert envisioned himself as an architect, but a degenerative eye disease derailed his plan. He instead pursued his MBA and photography and now sells his art worldwide.
The MBA Goes Online
While employers say an online MBA can’t be as good as its on-campus counterpart, e-learning advocates disagree
Seventy percent of colleges now say online education drives their long-term growth strategies. And, where for-profit universities once dominated online MBA programs, now highly rated business schools like Kelley and the University of North Carolina’s Kenan-Flagler Business School offer them.
Art Elevated
Local muralists seek to set precedent for public art
Few of the thousands of shoppers at Sacramento’s Sunday farmers market at 8th and W streets ever look up at the gray concrete ceiling looming above them. But by next spring, it may be tough to look at anything else.
Pitching California
It's Kish Rajan's job to sell California to business—so what's his spiel?
Kish Rajan is the director of GO-Biz, the California Governor’s Office of Business and Economic Development. Previously, he was the director of North American sales for SanDisk, was an aid to Phil Angelides during his ’94 run for state treasurer and was a legislative aide to California Sen. Barbara Boxer.
Hidden Benefits
How an online MBA prepares students for today's workplace
Students who have opted for an online MBA instead of a traditional on-campus program often come into jobs better prepared for the challenges of remote work. If you’re skeptical of online college degrees, here are nine areas in which remote learning might give you an edge in the brave new world of the solo office.
Growth and Prosperity
UC Davis is the keystone to the Capital Region’s economic success
In civic and business circles, we often hear the lament that Sacramento has never been a corporate headquarters. Many believe this hampers our ability to fully prosper and grow. But, in addition to the attractive traits Sacramento does possess, it has a powerful economic catalyst in its backyard: a top-10 public research university that can be the lifeblood of a stronger, deeper and more resilient regional economy.
Winners Know When to Quit
4 situations where it's OK to walk away
Business owners and entrepreneurs are often lauded for working against all the odds and being too stubborn to quit. But in reality, there are times when quitting is the best option available.
Modernist Marvels
On the Cover: Local buildings take an old-school approach to present-day challenges
Here we feature some of Sacramento’s most innovative, modernist buildings and the architectural solutions employed to achieve enduring and functional spaces.