The important differences between branding and marketing; a sneak peek at our December SNAP, featuring UC Davis’ robotic cardiology; and our publisher on the value of mentoring.
Anthony Costello had the next generation of medicine in mind when he launched Mytrus in 2009. The Davis-based company created a system that helps patients fill out consent forms electronically and participate in clinical trials for new drugs and therapies from the comfort of their homes.
The words “brand” and “branding” are so often used interchangeably with “marketing” and “logo” that it’s easy to feel befuddled by the difference. So, what’s the actual difference between your brand, your marketing and your logo?
Arrhythmias (irregular or erratic heart rhythms) can lead to heart failure, stroke or cardiac arrest. That’s why cardiologists at UC Davis Medical Center aim to treat it efficiently and completely with a remotely operated magnet-guided catheter system — the first of its kind to be used in the Sacramento area.
It’s an unwritten but long-standing axiom in business: You can’t get to the top alone. You need a mentor in your corner who is older and wiser. As a young, aspiring publisher almost 27 years ago, I certainly had help from all around. The business owners with whom I spoke supported me with their wisdom, as they continue to do today. I’ve received guidance, know its value and am extremely grateful.