Lila Wallrich is Creative Director and CEO of Wallrich Creative Communications, a Sacramento-based consulting firm that provides branding, marketing, advertising and interactive services for clients both locally and nationally since 1990. Wallrich is a recognized leader in developing integrated tactics that help organizations communicate better in every situation.
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How Not to Get Hacked
Here’s an online-marketing security guide for the technically
disinclined to protect your website.
When a Right Click Is Wrong
How to avoid creative copyright infringement in your promotion and presentations
There are options for adding creative appeal to your work without stealing.
When Play Works
Why working harder sometimes means playing more
In the business world, we win some, and we lose some — it’s the nature of the game. Learning how to have fun within the process can result in a better outcome and keep managers and employees sane and engaged.
Why Connecting with Strangers on Social Media May Not be Smart
Examine the pros and cons of connecting with people you don’t know online
Why should an ambitious person ever be more selective in their association? Because being indiscriminate with your connections can have consequences, too.
Why Crowdsourced Branding is a Bad Idea
Do you really want to weed through dozens of mediocre designs?
Today, companies are finding new ways to harness the power of crowds to identify, develop and fund the most promising products. Wiki platforms have proven the ability of crowds to develop large bodies of content collaboratively. It’s a wonder to behold.
But you know what crowds are really lousy at? Branding.
5 Reasons to Invest in Branding When Your Business is Booming
If you wait until yours needs a makeover, it’s too late
You’ve got plenty of clients. Or perhaps your product is flying off the shelves. So if business is this good now, why spend precious dollars investing further in your brand?