Lila Wallrich is Creative Director and CEO of Wallrich Creative Communications, a Sacramento-based consulting firm that provides branding, marketing, advertising and interactive services for clients both locally and nationally. Now in its twenty-sixth year of business with a team of 18 strategic, creative and technical experts, Wallrich is a recognized leader in developing integrated tactics that help organizations communicate better in every situation.
Why should an ambitious person ever be more selective in their association? Because being indiscriminate with your connections can have consequences, too.
Today, companies are finding new ways to harness the power of crowds to identify, develop and fund the most promising products. Wiki platforms have proven the ability of crowds to develop large bodies of content collaboratively. It’s a wonder to behold.
But you know what crowds are really lousy at? Branding.
You’ve got plenty of clients. Or perhaps your product is flying off the shelves. So if business is this good now, why spend precious dollars investing further in your brand?