Sightings & Happenings Around Town

Ongoing drought conditions have cost rice farmer Mike DeWit 30 percent of his crop. He's not alone. This year, California's rice farmers will leave nearly 100,000 acres unplanted due to lack of water.

Of Rice and Men

On the Cover: Parched by years of drought, thousands of California’s rice fields lie barren

In the Sacramento Valley, where 97 percent of the state’s rice crop is grown, family farmers have been forced to fallow cropland they have worked for generations. The economic hit has been hard and true, affecting not just farmers, but seed distributors, equipment dealers and anyone else with a thumb in the rice business. The drought could cost Central Valley farmers and communities $1.7 billion this year and may lead to more than 14,500 layoffs.

Aug 19, 2014 Russell Nichols
(shutterstoçk)

The Snowflake Strategy

To win with boomers, you’ll need individualized marketing

Let’s be honest, few generations were more aptly named than the baby boomers. While the moniker may have risen from a historically specific fertility trend, in many ways it has become a self-fulfilling prophecy. As writer P.J. O’Rourke once described it: “We’re stuck with being forever described as exploding infants.”

Aug 20, 2014 Gordon Fowler
Along the Sacramento River near Rio Vista

On the Delta

Even during one of California’s most extreme droughts in history, the Sacramento-San Joaquin Delta retains its appeal. 

Aug 20, 2014
(courtesy of Frankenmuffin)

Stockton Cooperation

Huddle hopes to foster more than coworking in downtown Stockton

David Garcia, Stockton born and bred, has a background in urban policy and planning and has called cities like Baltimore and Washington, D.C., home. So when he and Tim Egkan co-founded Huddle, a new coworking space in downtown Stockton that held its soft opening last June, he knew change was possible. But that doesn’t mean he thinks it will be easy.

Aug 18, 2014 Allison Joy
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Avoid the Liquidity Trap

3 tips for succession planning

Surviving the Great Recession wasn’t easy for anyone, but it had a unique impact on business owners who were looking forward to retirement. One-third of small biz owners are over the age of 55 – primed to step away from the day-to-day routine. When the economy went into a tailspin, those trying to either sell or otherwise transition the ownership of their business had to keep working, even as the long slump made staying in business a struggle. 

Aug 15, 2014 Barry Brundage
(shutterstock)

Dry Times

New water storage alone won't solve California's drought

California is in the third driest year in more than 100 years of record. Farmers throughout the state are seeing their water use curtailed, some communities are rationing water, and fish and wildlife populations are threatened. California needs additional storage capacity to weather such droughts, and it’s groundwater storage — not surface storage — that will have the greatest impact. Still, storage alone won’t be enough.

Aug 14, 2014 Jay Lund

Chemical Attraction

Acuity with Micromidas’ John Bissell

In 2008, John Bissell co-founded Micromidas Inc., a West Sacramento biotech company that has developed a process to convert carbohydrate feedstocks like cardboard into higher-value chemicals, including renewable plastics. The company incorporated in 2009. Bissell, a UC Davis grad who also serves as CEO, was recently included in Forbes Magazine’s “30 Under 30,” a tally of the brightest stars in 15 different fields, and has helped raise more than $20 million in financing for his company.

Aug 13, 2014 Douglas Curley