Cameron Tyler

Vice President of Operations, Misfit; Head of Production, Moonracer

This story is part of our July 2026 Young Professionals issue. To read the print version, click here.

If you believe someone who’s logical and organized is left-brained and that creative people are right-brained, Cameron Tyler may strike you as being ambi-brained.

Tyler is the 32-year-old vice president of operations for Misfit, a branding, marketing and advertising agency, as well as the head of production for Moonracer, its 2019 spinoff video company. Both firms have offices in Sacramento and Clovis — and each benefits from Tyler’s skills as both a strategic businessperson and innovative producer and director. “It’s been a little bit of a wild ride,” he says of his role in the company he joined as an intern nearly 13 years ago. “I’m wearing a ton of hats.”

He says the goal for both companies “hasn’t been about growth for growth’s sake. I firmly believe that growth is just a byproduct of good work. That’s what drives us.”

Some of that good work has included projects for the California Community Colleges’ “I CAN” campaign (which showed people how to obtain financial assistance to either begin or return to college) as well as promotional, educational and image campaigns for CalRecycle (whose name is its mission), mental health initiatives for Sacramento County and Visit Humboldt.

One of his other notable crusades through Moonracer’s working with CEO Michael Testa of Visit Sacramento was “Breaking Bread,” a three-part TV series in 2022, which presented the Capital Region as a culinary destination for foodies and a cultural mecca for art and music lovers.

Visit Sacramento and one of its partners helped finance the show, which streamed across more than 40 markets and also aired locally on KCRA-TV in three 22-minute segments, he says.

Tyler grew up in Southern California, where he spent most of his teen years. He graduated from Drexel University’s LeBow College of Business in 2015 with a bachelor’s degree in business administration. “A key part of Drexel’s curriculum is its cooperative education program, which requires students to complete a six-month internship,” he says. “Through that experience, I was introduced to Misfit, the agency of record for Drexel University’s Sacramento campus at the time.” (Philadelphia-based Drexel maintained a satellite school here from 2009 to 2016.)

Misfit had only six employees when Tyler began his internship with the studio. “We now have 35,” he says. “We’ve exploded in the last two years.

“As America celebrates its 250th birthday, I feel incredibly blessed to live in this country. We may not always see eye to eye, but I’m grateful to live in a place where the freedom to disagree is protected and celebrated.”

“I’ve enjoyed helping to build a team that can compete with larger firms on a national level,” he says. “We’re very selective about jumping on every RFP (request for proposal) that comes along. For us, our business has been built off of our relationships.”

“Cameron has played a critical role in Misfit’s overall growth over the last decade,” says Matt Kolbert, the company’s CEO and co-founder and whom Tyler acknowledges as his principal professional mentor. Tyler, Kolbert continues, “brings a rare combination of operational discipline, creative instinct and steady leadership that has helped strengthen both our business and our culture.”

Tyler and his wife, Mita — who works for the Capital Programs & Climate Financing Authority in the state Treasurer’s Office — have two young daughters: Ellie, who’s 7 years old, and Lainey, who’s 4. Asked if they also have a pet, Tyler laughs. “With two little girls and two working parents, I’d feel very sorry for the pet,” he says. He says that these days, his family is his “only hobby. If I ever get a moment, I do enjoy playing golf. But it’s not likely I’m going to get a moment any time soon.”

He says that the very same credo he keeps in mind for his work — “People first” — is what he hopes the United States will rededicate itself to as it celebrates its 250th birthday.

“As America celebrates its 250th birthday, I feel incredibly blessed to live in this country,” he says. “We may not always see eye to eye, but I’m grateful to live in a place where the freedom to disagree is protected and celebrated.”

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