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Social Stalking

How much is too much?

How would you feel if, during an interview, a potential employer questioned you about a recent post you had made on social media? 

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Ready for Your Close Up

Backstage on our 2015 YP cover shoot

Next month we’ll release our yearly picks for the Capital Region’s top young professionals. A couple of weeks ago, we gathered all 10 of them at the Sacramento Railyards (on the rainiest day of the year thus far) for an epic photo shoot. Here’s a taste of what’s in store for March. 

Feb 20, 2015
Bonney Plumbing CEO Jimmy Crabbé

Smooth Operator

How former UPS logistics exec Jimmy Crabbé doubled a Sacramento plumbing business in less than 24 months

Think of it as The Deodorant Problem. If you’re marketing a brand, it’s easy to sling the sex appeal of wine, cars or a hot new phone. But what if the product is a tad mundane and even a little stinky?  How do you convey the emotional appeal of, say, unclogging a toilet? If you’re Jimmy Crabbé, you crack this problem with an inspired move that no one saw coming.

Feb 3, 2015 Jeff Wilser
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You Look Like You Need a Vacation

6 tips for checking out and kicking back

You just got back from a trip? Me too. And I already need the next one. My name is Christine Calvin, and I take vacations. That’s right, I use all my PTO every year, and I don’t feel an ounce of shame. You should do the same — it’s going to cost your company either way.

Feb 2, 2015 Christine Calvin
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Checking Out

When was your last vacation?

Expedia.com recently released a report report showing Europeans earn nearly twice as many paid vacation days (28 yearly) as Americans, and that 54 percent of Americans feel “very or somewhat” vacation deprived. So when was the last time you took some time off? 

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How to Spot a Liar

9 tips for reading body language when the truth is on the line

Recognizing key signs of dishonesty and deception is a professional skill that can pay off in spades. If you’re keen, you can see people’s body language change when they lie, as they try to manage their anxiety. So unless you’re dealing with a sociopath or a superb actor, you can spot those who try to mislead you by monitoring their nonverbal signals. Here’s how:

Jan 14, 2015 Carol Kinsey Goman