The Next 25 Years of Comstock’s

A new product for a new generation

Back Commentary Jun 30, 2014 By Christine Calvin

More than any other, this issue might give many people the impression that Comstock’s is staffed by dozens of graphic artists, illustrators and web developers. Nothing could be further from the truth. Though, given the magnitude of the magazine’s redesign and the timeline under which we’re transforming comstocksmag.com, I can understand the misconception.

Allow me to introduce you to a reinvigorated Comstock’s. Even for our long-time readers, this issue marks the beginning of a new relationship, with a fresh look, more ways to engage and a renewed commitment to journalistic quality and enthusiasm. We’ve been hard at work developing the stories you’ll read in this month’s pages, and in August we’ll launch an all-new comstocksmag.com, loaded with exclusive web-only content and improved ways to connect with us, one another and the business community at large.

This month marks 25 years since Winnie Comstock-Carlson launched her company, seeking to make a difference in the community she loves by empowering executives and entrepreneurs to succeed in their local marketplace.

The magazine you are holding and the redesigned website to come are managed and created by a dedicated, slightly compulsive staff of just 12 people, half of which (present company included) are those much-coveted young professionals the Capital Region so desperately wants to keep. Well, we’re here to stay and to help Sacramento flourish. We hope you’ll support us in this endeavor by writing to us, sharing your opinions and connecting with us online. 

With this issue, we set to pave the direction for Comstock’s — and local business — in its next 25 years. With a fresh look, we endeavor to celebrate the Capital Region’s creative class, with stories like “Independents’ Day” on page 102, its rising leaders (check out Michael Marion on page 62), risk takers and trendsetters. Like our readers and our cities, we strive for boldness, freshness, engagement and accessibility. Yes, the revived aesthetic has some modern and striking elements, but it remains approachable and conservative.

As our physical appearance has shifted, so too has our editorial focus. As the Capital Region has matured, its doors have opened to more creative thinkers with big ideas for business and regional growth. We are more dedicated than ever to providing the intelligent, thoughtful content you need to grow smarter and faster in a changing California. We hope you enjoy reading this issue as much as we enjoyed creating it, and we look forward to hearing your thoughts and opinions shared on social media and at comstocksmag.com.

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