This is the new age of advertising, a digital world dominated by big data, controlled by those who know how to handle it. New technology, such as mobile devices and smart speakers, has opened the door for advertisers to track everything from customer locations to spending habits.

An idyllic, family-farm community in south Placer County, Loomis is proud of its small-town heritage and quaint downtown dotted with unique shops and cafés. This rural village of about 7,000 residents caters to outdoor enthusiasts looking for a slower pace. Loomis has managed to keep its hometown feel for decades, jealously guarding its open space and passing on chain stores and malls.

What is it about New Year’s and resolutions? They go together like peanut butter and jelly, but while it may be easy to make resolutions galore, keeping even one is much harder. Entrepreneurs setting 2017 goals will likely think about better marketing campaigns, adding more loyal customers, providing excellent service to clients and keeping a great reputation in the market.

In August 2016, the City of Sacramento made the pledge to become a Fab City. Joining 14 cities around the world — including Barcelona, Paris and Shenzhen — Sacramento’s 50-year commitment makes it the first city on the Pacific West Coast to honor the MIT-spearheaded proposal, the Fab City Initiative.