And…
Nevada City startup says virtual reality could be the cure for fake news; our publisher on Calfornia’s infrastructure issues; Edible Sacramento relaunches under new ownership; and how regulations limit the local art scene’s ability to thrive.
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It’s Showtime!
Is entrepreneur fandom hurting business creation?
Actual experts of business creation express concern that media’s flashy portrayal of handsome entrepreneurs, disruptive products and instant investment glosses over the unglamorous learning process vital to any new business.

Local Business Aims to Transform the News
VR media startup in Nevada City plans to build platform to immerse readers
The push to integrate VR into the media has surged in recent years. The Guardian last summer unveiled its first VR project, 6×9, putting viewers into a solitary confinement prison cell. Last fall, The New York Times introduced The Daily 360. These immersive videos, made with Samsung technology, give readers rare glimpses into scenes worldwide.

Infrastructure Issues Demand Attention
Infrastructure — roads, bridges and dams — is the backbone of any economy. Business can’t function without it. The Association of Civil Engineers estimates that nationally, defective or failing infrastructure will cost the average family $3,400 a year over the next decade.

New Publishers Relaunch Edible Sacramento Magazine
Edible Sacramento is back in print with a March/April edition that might be headlined “Under New Ownership.” The bimonthly food magazine is now owned and published by Reno residents Amanda Burden and Jaci Goodman.

The Cost of Doing it Yourself
Artists and promoters say if Sacramento’s mayor wants the ‘raw energy’ of an art scene to thrive, then the city needs to rethink its permit policies
The mayor is putting aside $500,000 to be distributed in the city’s eight districts. The money is intended to activate arts innovation hubs and programs, but many in the arts community don’t see the funding as an aid if entertainment permit policy demands they hand the money back over to the city.