On our cover: Some of Sacramento’s most innovative, modernist buildings

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Three marketing lessons we can learn from the ALS #IceBucketChallenge, and how to be a better board member.

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[By Rauglothgor (own work), via Wikimedia Commons]

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3 marketing lessons we can learn from the ALS #IceBucketChallenge

Last summer, the ALS #IceBucketChallenge provided some of the coldest warm-fuzzies imaginable. If you’re part of nonprofit that relies on charitable giving watching these videos, you’ve probably started to pensively rub your chin, wondering if and how you could get something like this to work for you.

Sep 10, 2014 Melissa Sorcic