Our November Startup of the Month targets infant health; United Way California Capital Region CEO Stephanie Bray brings a fresh focus to a long-standing charity; residents of Sacramento’s first net-zero energy community claim their homes may not be net-zero after all; and the Amazon sales tactic you should absolutely copy.
Every community wants a robust economy capable of competing with any other in the country. But how do you do that? That’s the question the Greater Sacramento Area Economic Council is trying to answer. We sat down with Dr. Chris Weare, the group’s director of research and strategy, to learn about its efforts to pump more life into the Capital Region’s economy.
In the first few days after a baby is born, the mother produces colostrum — a yellowish, thick and sticky substance packed with fat, micronutrients and antibodies. In breastfeeding circles, this special milk is called “liquid gold,” which is essentially a supercharged immunity boost to equip newborns for their new world.
If recruiting and empowering millennials and gen-Xers challenged the status quo, there’s no telling what will happen in coming months as Bray’s bold new vision for United Way unfolds.
Less than three years after its first resident moved in, the highly-touted energy-efficient development in Sacramento called 2500 R Street is now mired in a legal dispute over the alleged false advertising of its homes as net-zero energy and LEED-certified.
Your company could benefit from its own version of an online retail event to drive excitement, loyalty and sales.