Expert panel presenting the challenges, considerations and strategies of event marketing for marketing teams large and small. About this Event According to Forrester Research, events make up for 24% of the B2B marketing budget. By 2020, 3.2M global professional events will be taking place on an annual basis. Companies are believing in the power of live events and this trend will only continue to grow in the coming years.
AMA is bringing the best behind some of Sacramento’s premiere events to the table to discuss the challenges, considerations and strategies of event marketing. Beyond promotion, we’ll dive into the value of live events as an important part of an integrated marketing plan and how events are capable of delivering incredible returns.
Our speaker line up includes:
- John Nelson, Director of Marketing & Activation, iHeartMedia
- Karie Robinson, Executive Director & Show Producer, Event Show Pro
- Trevor Fong, Entrepreneur & Founder, Sacramento Mix & Mingle
Professional Networking Event Lunch from iHeartRadio’s Chronic
Free parking on premises.
Event Photo Policy Registrants of AMA Events agree to allow AMA and its official photographer to photograph them in the context of the event. Footage captured by the official AMA photographer may be used in future print and electronic promotional and archival materials.