Sac is Back: How Local Marketing Executives are Crushing It Post Pandemic

American Marketing Association Sacramento Valley

Back Event Oct 26 @ 5:30 pm By Kayla Bryant

Marketing is more important than ever. Buyer trends are constantly shifting, consumer patterns are ever evolving, and as Sacramento continues to emerge from the pandemic, the local marketing scene is driving business like never before.

This in-depth panel discussion with four highly respected top local marketing executives focuses on how they’re driving new business, opening new locations, engaging new and existing customers, and just CRUSHING IT in this new, unchartered post-pandemic competitive landscape.

Topics include:

Managing remote/hybrid marketing and creative teams and keeping the ideas flowing Expanding digital reach to connect with consumers in their homes Driving customers back into physical locations to shop, eat, and play Evolving product positioning and messaging to speak to a new generation of consumers SPEAKERS

Michelle McCauley | Vice President Corporate Development & Marketing, Bonney Plumbing, Heating, Air & Rooter Service

Steve Gandola | Chief Marketing Officer, Quick Quack Car Wash

Doug Brown | Director of Marketing, Mikuni

Allison Yee-Garcia | Senior Vice President of Marketing and Communications, SAFE Credit Union

MODERATOR

Mark S. Allen | Seven time Emmy Award-winning television producer/host, Anchor, ABC10, Owner, The Smart Axe

Appetizers (with GF and vegan options) and beer/wine service will be available during the reception hour preceding the panel discussion.