The Connection Point: Trophy Beauty CEO Destiny Oliphant
WATCH: Beauty Industry success story and the CEO's innovative approach to expanding
Where is Trophy Beauty heading and what is Destiny Oliphant’s
vision for her success? Let’s find out in today’s discussion.
The Connection Point: InterApp CEO Will Brown
WATCH: New experience leverages augmented reality to build audience engagement
What does integrating augmented reality technology
into content creation look like and how can it impact
your brand? Let’s find out in today’s discussion.
The Medium Is the Message
Boutique marketing and creative agencies parlay passion into brand identities
Boutique marketing agencies in the Capital Region consider the medium to be just as important as the message itself. They see the demand for more “unfiltered” video content on TikTok and YouTube as indicative of our need for human connection.
Call to Interaction
To reach young consumers, advertisers think outside the checkbox
Savvy advertising won’t help a business if its core values aren’t
consistent on every level. In today’s marketing landscape,
authentic messaging aimed toward building trust and
engagement is critical.
Getting to Know: Alycia Anderson
A Roseville-based disability advocate encourages corporate America to rethink accessibility
Alycia Anderson pivoted from a successful career as a sales
executive to start her own company
championing diversity, equity and inclusion in the
workplace.
Sponsored
Clutch
What does your business look like in an optimal world?
“What if you could snap your fingers and find that unicorn hire you’ve been dreaming of? What if you could click your heels and transform your company’s culture? What if you could wake up every morning in absolute control of your business? Imagine the possibilities.”
Getting to Know: Brandon Brown
The Grin CEO believes consumers have fundamentally shifted focus from companies to people
Brandon Brown is CEO and co-founder of the fast-growing
Sacramento-based company Grin. His thought leadership on
influencer marketing is based on authenticity.
Getting to Know: Chris Bond
Tucked into a Tahoe Park warehouse is Spiders Garage, a
wonderland of vintage clothing collected and sourced by owner
Chris Bond.
How Not to Get Hacked
Here’s an online-marketing security guide for the technically
disinclined to protect your website.
Getting to Know: Meredith Cancilla of Quixotic Design Co.
Meredith Cancilla has made it her business to build up
women-owned brands.