The problem with labeling the food movement “elitist”; Rich Ehisen interviews Jody Ulich, Sacramento’s director of convention and cultural services, in this month’s Discourse; how to build a user guide for your brand; and navigating the generational divide … again.
There is an old jest that says the fastest way for a business to run off its customers is to adhere to the motto, “In God we trust; all others must pay cash.” But for Kimberly Cargile, director of the East Sacramento medical marijuana dispensary, A Therapeutic Alternative, cash and carry is her only option. And it really is no laughing matter.
Americans spend very little of our overall incomes on food, only 10 percent, allowing us more expendable income than people in many other countries. In France and Japan, they spend 14 percent on food, and in the Philippines they spend 40 percent. In a system where food jobs rely on the success of food sales, cheap food creates a vicious cycle of poverty. Not surprisingly, the adverse is also true: More expensive food can create better jobs.
Jody Ulich has been Sacramento’s director of convention and cultural services for just over a year. A transplant from Fort Worth, Texas, the energetic Ulich has brought a fresh energy and perspective to the city’s efforts to stabilize and grow its diverse arts community. We sat down with her recently to discuss the arts and ongoing efforts to modernize the Sacramento Convention Center.
If brand is more than a logo, why are most brand books little more than a style guide? A style guide isn’t going to empower your employees to deliver on your brand’s promise, guard your brand’s differentiators, or make everyday decisions in line with your brand strategy.
People will inevitably adapt to the demands that new technologies bring. They say that children born today will never have to learn to drive a car. Instead, they will learn to do things no adult generation today can yet imagine. It has always been this way, since the first caveman discovered fire and invented tools. Each preceding generation has something to do with the inventions that are passed on to the next. So why all the intergenerational demonization?