February 2018

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Slumber Party

Your former bedroom community isn’t just for sleeping anymore

As California struggles to meet the rising housing demands and address the state’s policy to reduce greenhouse gas emissions, the Capital Region is positioned to look to the suburbs for answers. This means farewell to the bedroom communities and hello to vibrant communities on the outskirts of the urban core. 

Jan 30, 2018 Jennifer Berry

Connections Across the Causeway Vital to Growth

Connectivity between the capital city and one of the leading research universities in the nation is an obvious essential ingredient if our region’s diverse set of assets are to be leveraged collectively. This is particularly relevant as UC Davis and the City of Sacramento work together to provide the jobs and lifestyle amenities more likely to keep university graduates in the region.

Feb 12, 2018 Allison Joy

Buzzwords: Revolutionary

The infomercial world is full of goods that will purportedly forever alter the way you mop, do your laundry, cook eggs, exercise and listen to music.

But are those products truly revolutionary? More importantly, can a product or service truly be revolutionary at all?

Feb 15, 2018 Jennifer Newman

Dilemma of the Month: Speaking Freely on Social Media

A client recently threatened to quit working with us after seeing politically-charged posts she deemed offensive on one of my account manager’s social media accounts. I’ve asked the employee not to let this happen again, but he countered that we have no policy in place (which is true), and furthermore, these are his personal accounts and he is entitled to free speech. How can I deal with this situation?

Feb 8, 2018 Suzanne Lucas

Blast from the Past

Christopher Knecht is a third-generation collector who owns 10 storage sheds, containing 600 square feet of late ‘70s through early ‘90s memorabilia, some of which he inherited from his father and grandfather.

Jan 26, 2018 Eva Roethler