For nearly five decades, Aaron Read & Associates, LLC (ARA) has built a reputation for honest, aggressive and effective advocacy on behalf of a diverse client base and serves as a trusted voice in California’s policy and political arena. Aaron Read was in the first class to be inducted into the Hall of Fame of the 100 Most Influential Individuals in California.
“ARA helps clients turn challenges into opportunities by providing direct access to key policymakers, anticipating legislative shifts and crafting tailored strategies that protect and advance their interests.”
ARA helps clients turn challenges into opportunities by providing direct access to key policymakers, anticipating legislative shifts and crafting tailored strategies that protect and advance their interests. Whether you’re facing regulatory hurdles, seeking funding or advocating for policy change, the bipartisan team at ARA leverages decades of experience to deliver measurable results.
ARA’s scope extends beyond traditional lobbying. The firm offers services in public relations, strategic planning, grassroots organization and social media engagement. Clients benefit from a collaborative team that includes leaders like Steve Baker, an expert in energy and environmental policy; Terence McHale, a recognized advocate for public safety, insurance and water issues, and a trusted advisor to clients in campaign, legislative and regulatory environments; Patrick Moran, whose experience spans labor, budget, tribal and public safety issues; Jennifer Tannehill, with an extensive background in business and professions, education and budget; and Joelle McCoy, who brings a fresh perspective on issues related to all aspects of the company. Eric Goto and Tom D’Agostino are also part of the team and bring expertise in government operations, tech procurement, veterans affairs and higher education.
In addition, ARA has a sister company, Marketplace Communications, a full-service public relations firm with over 30 years of experience in framing issues and shifting public opinion on complex topics. Marketplace blends traditional tactics — direct mail, broadcast ads, grassroots meetings — with cutting-edge digital strategies across various platforms.
 
              
