Placer County is celebrating 175 years, and there’s no better way to mark the occasion than by exploring everything the region has to offer. This summer, rediscover what makes Placer County an international tourism destination. Whether you’re visiting from across the globe or just across county lines, there’s always something new to experience. 

While the Sierra Nevada is known for its world-class skiing and snowboarding in the winter, summer transforms the region into something equally spectacular. As the snow melts, it reveals the crystal-clear waters of Lake Tahoe, perfect for swimming, paddleboarding or relaxing on sun-soaked beaches. Beyond the lake, a vast network of rivers, including the American River, and miles of scenic trails invite outdoor adventure. 

In the foothills, sip your way along the Placer Wine and Ale Trail, enjoy farm-to-fork dining and explore Gold Rush-era history in communities like Colfax, Auburn and Loomis. For world-class gaming, dining and entertainment, visit Thunder Valley Casino Resort in Lincoln. Then head west to Roseville for premier shopping at the Westfield Galleria or catch exciting events @theGrounds. 

You won’t be alone in discovering all that Placer County has to offer. In 2025, the region recorded a record $1.57 billion in visitor spending, a 4.1% increase that outpaced the statewide average and marked the fastest tourism growth of any county in California. 

Tourism in Placer County doesn’t just create memorable experiences — it supports local workers and businesses. The industry sustains more than 16,000 jobs in the region and generated approximately $137.5 million in state and local tax revenue in 2025. 

Bring your dream summer to life. Check out VisitPlacer.com or stop by a Visitor Welcome Center to get started.