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Hanson McClain’s Money Matters

When meeting the public’s needs, radio and advising go hand-in-hand

Back Sponsored Dec 1, 2015 By Sean Harvey

If it seems like they’re having fun, they are. That’s because the trust derived from a 23-year business partnership, a union rooted in mutual respect and shared interest, is bound to translate over the air. Hanson McClain’s Money Matters, a Saturday call-in financial topic radio program, was originally created by Scott Hanson and Pat McClain to give their investment advisory firm some added name recognition. 

But then it became something else.

“At first, the entire show was about investing,” says HMA co-founder, Pat McClain. “But then we realized there was a need for answers to more general financial questions. Things like mortgages, debt and Social Security. People who already have an advisor are likely to get the answers they need during appointments, but people who have a single ‘big picture’ question often have the most urgent need.”

“We realized that the more people we could help, the better we felt about the show, and the more fun it became,” says Scott Hanson. “You never know what types of questions you’re going to get, which is part of the appeal for us, and I think for the listeners as well.”

So how do two investment advisors not only successfully make it onto the air, but also manage to produce a show that’s equal parts informative and entertaining? Both agree it helped that they didn’t know too much in the beginning. “Radio is a complex business,” says Hanson. “The technology is ever-changing and there are a ton of moving parts and considerations. So while we didn’t know exactly what we were getting into, after all this time we’re both really glad we created Money Matters.”

So what can listeners expect going forward? Besides continuing to air throughout Northern California on Sacramento’s KFBK, and San Francisco’s KGO, there have been discussions about taking the show into the Los Angeles, San Diego and Denver markets, or even syndicating the program nationally.

“We’ve been approached,” says Hanson. “But until recently, the timing hadn’t been ideal.”

“Hanson McClain Advisors will always be our primary focus,” says McClain. “But because the show continues to do so well, and because we believe we are making a difference, it seems like now is the time to explore the options for expanding our broadcasting footprint.”

Hanson and McClain, who in August of 2015 were (for the 4th straight year) named to Barron’s list of the Top 100 Independent Wealth Advisors in America, plan to keep Money Matters relevant for many Saturdays to come. “It’s a lot of work and preparation,” says Hanson. “But the world of finance and retirement is always changing. In fact, social security just went through a major overhaul with the demise of ‘File and Suspend.’ So just when you catch yourself thinking about how each and every Saturday is dedicated to the program — and maybe you wonder if it’s all worth it — we get a call from someone who really needs the help, and right then the energy returns and I know we’ll keep it going.”

Money Matters airs each Saturday from 10:00 a.m. to 11:00 a.m. on KFBK 1530 AM, Sacramento, and from 8:00 a.m. to 9:00 a.m. on KGO 810 AM, San Francisco. Shows can also be heard through iTunes, or 24/7 via podcast.  


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Related links

  • Hanson McClain Website

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Writer

Sean Harvey

Hanson McClain Advisors

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