Over the last 50 years, Tri Counties Bank has become a cornerstone behind thriving communities across California. From the Oregon border through the Central Valley, Tri Counties Bank doesn’t just serve its customers — it uplifts them. This isn’t just about banking; it’s about strengthening the communities it serves and partnering with organizations to create opportunities for financial success.
In an era where large financial institutions often create a barrier between customers and genuine service, Tri Counties Bank stands out as a beacon of community connection. Unlike many corporate giants, where interactions can feel impersonal and distant, Tri Counties Bank is built on a relationship-based model that prioritizes personalized service and supporting each customer’s unique needs. This approach is a stark contrast to the often faceless interactions found in larger banks, where customers can feel like just another account number.
Tri Counties Bank combines small-town familiarity with big-city innovation. “We believe banking should empower people to succeed,” says Scott Robertson, senior vice president and head of community banking. “Our goal is to make every interaction meaningful, whether it’s helping someone open their first account, ensuring that a local business has access to resources they need to succeed, or getting someone into their first home. We’re here to walk the path with them every step of the journey.”
This community banking philosophy drives the bank’s commitment to its community outreach. In 2024 alone, employees devoted over 3,400 volunteer hours to Sacramento organizations — hosting financial education workshops at KidsFirst and The Gathering Inn, mentoring minority-owned businesses and serving on nonprofit boards that shape the region.
From developing flexible lending programs for minority-, women-, military- and LGBTQ+-owned businesses to supporting homeownership programs for Black and Hispanic communities, Tri Counties Bank exemplifies what it means to be truly local. It’s not just about knowing your name when you walk through the door — it’s about being a part of your journey toward success. As California’s Local Bank, Tri Counties Bank is more than a bank; it’s a trusted community advocate.
